Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Tourel Twist is a Non-Alcoholic Drink with a Crisp Bite

In response to a slow decline in alcohol consumption in France over the last decade, Tourel Twist was developed. Brasseries Kronenbourg (of the Carlsberg Group) branded and packaged this new line of citrusy drinks to look like a traditional alcoholic drink, but the beverage itself is more like a refreshing summer lemonade or soda. In order to make the drink appealing to all audiences, the "twist" offered with Tourel Twist is the sweet, savory and sour flavors of grapefruit and lemon that are typically unexpected.

Pumping up the natural elements of the drink are bright citrus colors, plus easygoing bottles and cans that would fit right in with other alcoholic drinks at a social gathering.