In response to a slow decline in alcohol consumption in France over the last decade, Tourel Twist was developed. Brasseries Kronenbourg (of the Carlsberg Group) branded and packaged this new line of citrusy drinks to look like a traditional alcoholic drink, but the beverage itself is more like a refreshing summer lemonade or soda. In order to make the drink appealing to all audiences, the "twist" offered with Tourel Twist is the sweet, savory and sour flavors of grapefruit and lemon that are typically unexpected.
Pumping up the natural elements of the drink are bright citrus colors, plus easygoing bottles and cans that would fit right in with other alcoholic drinks at a social gathering.
Why This Trend Is Growing
- Alcohol Alternatives
- Developing non-alcoholic beverages that mimic the look and feel of traditional alcoholic drinks to appeal to a wider audience.
- Natural and Refreshing
- Creating beverages with bright citrus flavors that offer a refreshing taste and appeal to health-conscious consumers.
- Unexpected Twists
- Incorporating unique flavors like grapefruit and lemon to provide a twist to traditional beverage options.
Industries Being Reshaped
- Beverage Manufacturing
- Exploring new ways to create and market non-alcoholic beverages with unique flavor profiles.
- Food and Beverage Packaging
- Designing packaging that resembles traditional alcoholic drinks while still appealing to consumers looking for non-alcoholic alternatives.
- Hospitality and Event Management
- Catering to the preferences of consumers who are seeking interesting and refreshing beverage options at social gatherings and events.
