Category
Lifestyle
Assisted Choices
Trend cluster
Category
Romantic
Subscription
Busy couples turn to curated date night services to connect at home.
4.0
Trend score
Trend
What is the Romantic Subscription trend?
Romantic Subscription: As busy couples aim to stay connected without putting further demand on time and money, many turn to creative monthly subscription services that deliver a romantic evening of activities. In providing a road map for amorous evenings at home, such services enable the individual consumer to put their energy into bonding with their partner, rather than stressing over plans for a night out.
Trend themes
Themes within the Romantic Subscription trend
Three behaviours holding the trend together01
Romantic Subscription
Busy couples are turning to creative subscription services to simplify their date nights at home.
02
Date Night Activity Subscriptions
Subscription services that offer romantic and creative date night activities are an increasingly popular market.
03
Anniversary-Reminder Tools
Subscription services that remind users about important dates and offer gift recommendations are becoming more commonplace.
Industry implications
What the Romantic Subscription trend means for industry
Where the trend changes the playbookFor
Subscription Services
Couples are increasingly turning to subscription services for a range of curated experiences.
For
Relationship Services
Opportunities exist for companies to create innovative services that help couples stay connected and maintain intimacy.
For
Personalized Gift Services
Companies can offer personalized gift recommendations to customers who may struggle with finding gift ideas for their partners.
Workshop question
What role does your product or service play in the customer's personal relationships? How can you maximize this?
Trend signals
Trend signals for Romantic Subscription
Trend score 4.0 out of 10, from popularity 61%, activity 51%, freshness 8%.
Popularity61%
Activity51%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Romantic Subscription trend
5 featured examples from Feb 20, 2014 to Apr 13, 2016CategoryLifestyle
Date Night Subscription Boxes
Date in a Crate is a Monthly Delivery of Romantic Activities
The subscription box industry can capitalize on the demand for romance-themed boxes by offering curated date night experiences and products.
CategoryLifestyle
Creative Date Night Subscriptions
The Date to Door Subscription Dreams Up Date Night Ideas for You
With the rise of subscription services that cater to niche markets, there is an opportunity for companies to tap into the at-home date night trend and offer unique and creative ex…
CategoryLifestyle
Romantic Date Subscription Services
Unbox Love Helps Keep Intimate Relationships Strong
The online dating industry could explore new offerings by incorporating the subscription-based and personalized experiences offered by services like Unbox Love.
CategoryLifestyle
Date Night Activity Subscriptions
Datelivery is a Monthly Delivery for a Romantic Night-In
Subscription services can expand their offerings to include date night activity packages.
CategoryLifestyle
Anniversary-Reminder Tools
The 'Better Boyfriend' Subscription Reminds Men About Important Dates
E-commerce platforms can incorporate subscription reminder services and personalized gift recommendations to enhance customer experience and increase sales.
