'Better Boyfriend' is a new service that is designed to help men remember important dates such as birthdays, anniversaries and other relationship milestones.
Better Boyfriend is a subscription service, meaning users sign up for ongoing reminders and gift recommendations. Each month and before special occasions such as birthdays, holidays or anniversaries, the company will send out an email with activity recommendations and gift ideas that fall into one of three categories: True, Extra Credit and Quality Time. Some examples include a day cruise for two, an assortment of fine wines or even salsa dance classes. Users can then accept, switch or opt out of any of the recommendations.
While the service is not for everyone, it may be useful for those who often have trouble coming up with gifts or activities for celebrating important relationship milestones.