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Reindeer Beer Branding

These Christmas Edition Bottles Celebrate Santa's Eight Sleigh Drawers

— December 28, 2015 — Marketing
The perfect way to make your everyday brew highly giftable at Christmastime would be to give this special eight-pack of reindeer beer to your ale-loving friend. Unfortunately, this collection of seasonal beverages is just a concept, but it would be wonderful to see something like Jenny Utt's design on bottles by next year's holidays.

The American design student drew up a lovely set of illustrations featuring each of Santa's reindeer. These eight personified portraits of wool-sweater-wearing bucks each serve as separate labels, together completing a thirst-quenching fleet of the sleigh-pulling team.

A ninth amber beer accompanies the collection in a much greater volume, starring Rudolph the Red-Nosed Reindeer on the front. The magical 'Reinbeer' pack would sell in great numbers for about a month every year, but it would be the perfect present for hard-to-shop-for guy who prizes his brews.
Trend Themes
1. Holiday-themed Beverages - There is an opportunity for companies to produce limited edition, themed beverage collections during the holiday season to cater to gift-giving consumers and increase sales.
2. Customized Beer Bottle Labels - By utilizing designs that cater to a specific niche or holiday, companies can differentiate their products from competitors and increase brand appeal.
3. Design Thinking in Brewing - Applying design thinking or collaborating with creatives can lead to innovative solutions and unique packaging designs in the highly competitive beverage market.
Industry Implications
1. Alcohol Beverage Industry - The industry can benefit from innovation through themed-beverage collections, design-focused packaging, and creative collaborations.
2. Graphic Design and Creative Industry - The creative industry can play a significant role in collaborating with businesses to produce unique packaging designs for themed beverage collections.
3. Gifting Industry - The gifting industry can expand their offerings by incorporating limited edition themed-beverage collections to their holiday gift sets.
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