Where as some celebrities might use Snapchat to preview clips of new tracks or release music videos via the Discover feature, this YouTube star is using the social media platform to create clever song covers in a segment dubbed 'Snap Tune.'
Flula Borg is a German DJ based in LA known for his YouTube videos as well as his role in Pitch Perfect 2. DJ Flula recently uploaded a cover of 'My House' by Flo Rida to the video-sharing site, which was created by compiling saved snaps. In the first edition of Snap Tune with Flula, he can be seen playing the trombone, beat-boxing and singing while also showcasing a number of Snapchat filters.
The short Snapchat music video illustrates inventive uses of the typically disappearing video snaps and would have given his followers a behind-the-scenes look at the making of the cover.
What's Driving This Trend
- Social Media Music Covers
- The trend of creating music covers using social media platforms, Snap Tune with Flula being a prime example, presents opportunities for musicians to reach a wider audience and connect with fans.
- Disappearing Entertainment
- The trend of using disappearing videos, like Snapchat snaps, to create entertaining content such as with Snap Tune with Flula, presents opportunities for businesses to engage with consumers in a novel way.
- Innovative User-generated Content
- The trend of using user-generated content in innovative ways, as seen with Snap Tune with Flula, presents opportunities for brands to leverage their audience's creativity to drive engagement and build brand loyalty.
Who This Affects Most
- Music
- The music industry can leverage social media platforms to promote emerging artists and engage fans through innovative approaches like Snap Tune with Flula.
- Entertainment
- The entertainment industry can utilize innovative approaches to user-generated content, like Snap Tune with Flula, to create unique and engaging content for audiences.
- Marketing and Advertising
- The trend of using disappearing videos and user-generated content, as exemplified by Snap Tune with Flula, presents opportunities for marketers to create unique and engaging campaigns that encourage user participation and build brand loyalty.
