This short film 'Influencers' was created to shed light on how influential individuals can be to the world around them.
Released as both a web video and an iPad app, this documentary-style short definitely makes itself accessible to web-savvy individuals -- tying it perfectly with its web-based theme.
Implications - Rob Stone, who is the Co-CEO of the marketing firm Cornerstone, explains that he thinks an influencer expresses themselves in a very unique way that can include sports, music and art. The featured video shows images of people that were great influencers such as Marilyn Monroe.
Discussing key influential characters in both the media and the virtual world, this 'Influencers' short film is undeniably inspiring.
Key Themes Behind This Trend
- Documentary-style Films
- Businesses can leverage the trend of creating documentary-style films to provide their audiences with authentic insight and create emotional connections with their brand.
- Influencer Marketing
- The trend of showcasing influential individuals has created a new field of marketing that businesses can tap into by collaborating with the right influencers to boost their brand awareness.
- Web-based Content Creation
- The trend of creating web-based content has opened up a new avenue for businesses to reach their audiences and enhance their digital presence.
Where This Applies
- Marketing
- Marketing firms can create collaborative content with influential individuals to market their brand and generate higher engagement among their target audience.
- Film Production
- The film production industry can leverage the trend of creating documentary-style films to create engaging content for their audience and disrupt the traditional mode of storytelling.
- Technology
- The trend of web-based content creation presents opportunities for tech companies to develop user-friendly platforms that enable users to create high-quality content.
