Redefined Family

Brands help boost the visibility of families outside of heteronormative standards

Implications - As heteronormativity in the mainstream slowly makes way for a more inclusive and dynamic picture of what the family unit can look like, brands are seeking to adopt a more all-encompassing approach in the services and products they offer to parents and families. With the evolution of social dynamics has come brands' continued willingness to cater to what is now marketed as the norm, rather than perceived as being the exception.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
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31,365 Total Clicks
Jun 16 - Aug 17
Fresh and Mild
Art & DesignMarketingBusiness
Featured Examples
Redefined Family Portraits - "Chosen Families" are Celebrated in This LGBTQ Photo Series
SCORE 6
This Year and Warm 423 Clicks Pub: May 8, 17
Redefined Family Portraits
"Chosen Families" are Celebrated in This LGBTQ Photo Series
The Families We Make is an LGBTQ+ photo series that highlights the crucial connections between members of the queer community. Often feeling unsafe, or rejected by their biological families, queer... [More]
LGBT Teen Community Apps - LGBT+ Amino Helps People Find Others in Their Community on a Global Scale
SCORE 5.1
This Year and Warm 836 Clicks Pub: Sep 20, 16
LGBT Teen Community Apps
LGBT+ Amino Helps People Find Others in Their Community on a Global Scale
For LGBT teens who are coming out to their family and friends, feelings of loneliness and nonacceptance can be one of the most difficult things to deal with. This is especially enhanced when they&#... [More]
LGBT Motherhood Vlogs - Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
SCORE 4.8
Average 191 Clicks Pub: Aug 5, 16
LGBT Motherhood Vlogs
Mommy Squared's 'Marriage After Kids' Video is Honest and Relatable
Mommy Squared is an LGBT parenting blog and YouTube channel founded by partners Melanie and Vanessa. Mothers of son and daughter Jax and Ero, the couple discusses ‘Marriage after kids’... [More]
LGBT Family Movie Nights - This Pride Month Movie Night is Meant for Children and LGBT Families
SCORE 3.2
Mild 200 Clicks Pub: Jun 21, 16
LGBT Family Movie Nights
This Pride Month Movie Night is Meant for Children and LGBT Families
This year’s New York Pride Month celebrations include a Family Movie Night that gives children and LGBT families a chance to join in the celebrations. Although Pride Month events are meant to... [More]
Partner-Finding Pregnancy Apps - The Just A Baby App is for Adults Seeking Donors and Partners
SCORE 5.4
This Year and Warm 181 Clicks Pub: May 11, 17
Partner-Finding Pregnancy Apps
The Just A Baby App is for Adults Seeking Donors and Partners
Just A Baby is a unique app concept that allows adults to speed up the process of having children. The app is designed in the same way that Tinder is, with a swipe feature that allows people to go... [More]
LGBT Disney Shows - A 'Doc McStuffins' Episode Featured Same-Sex Parents
SCORE 4.5
Recent and Average 64 Clicks Pub: Aug 14, 17
LGBT Disney Shows
A 'Doc McStuffins' Episode Featured Same-Sex Parents
In the most recent episode of Disney Junior’s ‘Doc McStuffins,’ the series’ titular character taught important lessons about emergency safety to a same-sex couple, marking... [More]
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