Jamo Best's powerful series 'From Russia Without Love,' confronts the increased violence and hate crimes committed towards the LGBTQ community since the country passed a law banning gay propaganda.
Makeup artists Nicola Butler, Rhonda Morley Causton and Jen Fries help Best recreate the swollen, bloody faces of the victims overseas, illuminating how horrific and fearful the conditions they must try in survive in really are. The graphic nature of the images are shocking; but even more upsetting than the beaten and bruised subjects are their broken gazes, staring straight into the camera.
With this powerful series, Best attempts to create awareness and hopefully end the violence, humiliation and fear that is experienced in Russia daily.
What Makes This Trend Stand Out
- Increased Violence
- Opportunity for innovative security measures to protect the LGBTQ community and prevent hate crimes.
- Awareness Campaigns
- Possibility for disruptive marketing strategies and creative messaging to shed light on the issues faced by the LGBTQ community in Russia.
- Advocacy for LGBTQ Rights
- Potential for disruptive social and political movements to push for change and equal rights in Russia.
Sectors Adopting This
- Security
- Opportunity for security companies to develop specialized services and technology to protect the LGBTQ community from violence and hate crimes.
- Advertising
- Potential for advertising agencies to create impactful campaigns that raise awareness about LGBTQ discrimination in Russia and promote positive change.
- Activism
- Chance for LGBTQ rights organizations to innovate and organize disruptive actions, protests, and events to advocate for equal rights and fight against discrimination in Russia.
