'OutOfOffice' is the name of a new travel start-up that's decided to specifically cater to lesbian, gay, bisexual and transgender couples.
As of now, the site features more than 200 itineraries across 40 countries. On the site, users are able to book a range of LGBT-friendly hotels to flights, transfers and excursions. The start-up was developed as an alternative to other "seedy" services and platforms that claim to be gay-friendly, yet feature no images of same-sex couples holding hands, as OutOfOffice proudly does.
Already, OutOfOffice has seen a boom in business with the rise of same-sex marriages able to happen in many new places around the world. As a result, there's now a high demand for honeymoons. Darren Burn, one of the founders of OutOfOffice reports: "We were predicting revenues of £50,000 in our first month and we made £250,000."
What Makes This Trend Stand Out
- LGBT Travel
- Disruptive Innovation Opportunity: Develop new platforms and services that cater specifically to the LGBT travel market, offering inclusive and authentic experiences.
- Same-sex Honeymoons
- Disruptive Innovation Opportunity: Create unique and personalized honeymoon packages for same-sex couples, tapping into the growing demand for LGBT-friendly travel.
- Authentic Representation
- Disruptive Innovation Opportunity: Create marketing and advertising campaigns that authentically represent and celebrate same-sex couples, providing an alternative to services that claim to be gay-friendly but lack inclusive imagery.
Sectors Adopting This
- Travel and Tourism
- Disruptive Innovation Opportunity: Develop LGBT-focused travel agencies or online platforms that curate LGBT-friendly itineraries, accommodations, and experiences.
- Wedding and Honeymoon
- Disruptive Innovation Opportunity: Launch specialized wedding and honeymoon services for same-sex couples, offering tailored experiences and accommodations to cater to their unique needs.
- Marketing and Advertising
- Disruptive Innovation Opportunity: Create inclusive marketing and advertising campaigns that authentically represent the LGBT community, challenging the industry to move beyond tokenism and embrace true diversity.
