Special uniforms, or "kits" as they are known in the world of soccer, are a popular addition for many the legions of fans who play the FIFA video game franchise, and the FIFA 2017 Rainbow Kit was designed to do more than add a snazzy kit to the game's stock. The kit, which features a vertical rainbow stripe design, was designed to raise awareness about LGBT participation in soccer.
Soccer is the most popular sport in the world, with literally billions of fans around the world. Despite that large number, professional sports organizations as a whole, FIFA included, have been slow to acknowledge and accept LGBT athletes -- despite the increasing number of athletes coming out. The FIFA 2017 Rainbow Kit is a welcome gesture of inclusiveness from the massive gaming franchise.
Key Themes Behind This Trend
- Inclusive Sports
- Creating sports kits and initiatives to promote inclusion and acceptance of LGBT athletes.
- Virtual Activism
- Utilizing virtual platforms and video games to raise awareness and support for social causes.
- Fan Engagement
- Developing interactive fan experiences through customizable virtual sports kits.
Where This Applies
- Gaming
- Leveraging the popularity of video games to promote social causes and inclusivity.
- Sports Apparel
- Designing and producing inclusive and diversity-focused sports kits for various sports leagues and teams.
- Sports Marketing
- Utilizing virtual fan engagement and interactive initiatives to promote social activism and inclusivity in sports.
