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Backup Moral Compass Apps

Nudge for Change Shows You Which Businesses Align with Your Morals

— May 5, 2017 — Tech
Nudge for Change is a new app described by its creators as "the backup for your moral compass." The app alerts you when you visit a business that doesn't agree with your morals. For example, if you care about the environment and step inside a restaurant with a poor environmental record Nudge for Change will tell you. The app provides a brief blurb along with a numbered score out of 10. The app will then suggest alternatives nearby that are more in line with your worldview.

Data is pulled from a variety of sources, including sites like Glassdoor (worker's rights and treatment), organizations like GLAAD (LGBT issues) and government agencies like the EPA (the environment). All told Nudge for Change has data on 250 of the biggest and most-frequented retailers in the U.S., with data split into five categories: worker's rights, women's rights, the environment, racial equality and LGBT equality.
Trend Themes
1. Moral Compass Tracking - Businesses can create an innovative moral standard and tracking system within their organization to ensure they align with customers’ values.
2. Personalized Recommendations - Companies can use personalized recommendation algorithms to offer customers new products and services that align with their values.
3. Third-party Data Integration - Integrating third-party data sources into an organization's decision-making process can provide valuable insights that improve business practices and help companies align more closely with social values.
Industry Implications
1. Retail - Retailers can use Nudge for Change as a guide for improving their business practices and offering customers alternative options that align with their values.
2. Hospitality - Hotels and restaurants can use the Nudge for Change concept to track and improve environmental and social practices that align with customers' values.
3. Technology - Technology companies can develop moral standard tracking systems and integrate third-party data sources to ensure their platforms align with user values.
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