With World Pride on the way, iconic denim brand Levi's is set to release its 2015 Pride Collection. The Levi's brand launched its first ever Pride Collection last year and now the company is continuing the tradition with an updated version of its LGBT-friendly denim.
The collection will continue its commitment to paying tribute to iconic movements in LGBT history with a nod to 'Stonewall.' Chief merchandising officer of Levi’s Grant Barth explains that, "when you think of the first fight for LGBTQ equality, you think Stonewall." The collection is therefore designed to honor to historic rallies for equality and pay tribute to those who have helped move the community forward.
All pieces in the collection will be unisex and available throughout the months of May and June. The collection can be purchased online or at select retailers in Washington, D.C.,Chicago, New York City, Los Angeles, Portland, Toronto and San Francisco. A portion of the proceeds will also go towards the 'Stonewall Community Foundation.'
More Stats +/-
Inspiring LGBT Celebration Videos
Prideful Cereal Campaigns
All-American LGBTQ Photography
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.