Technology is being used to enhance alcohol production quality and serving experience
Trend - Alcohol brands are leveraging modern technology and material science to revolutionize their industry. New methods of manufacturing and product experiences are surfacing, allowing for more customized and precise approaches.
Insight - When it comes to the products they consume, connoisseurs in the digital age are interested both in the sensibilities of tradition, as well as the implications of modern technology. As such, many are looking for novelty experiences that allow for synergies between the old and the new. Driven primarily by curiosity and a desire for something refined, individuals are creating a demand for new industry approaches.
Insight - When it comes to the products they consume, connoisseurs in the digital age are interested both in the sensibilities of tradition, as well as the implications of modern technology. As such, many are looking for novelty experiences that allow for synergies between the old and the new. Driven primarily by curiosity and a desire for something refined, individuals are creating a demand for new industry approaches.
Workshop Question - How can your brand use tech to update an industry tradition?
Trend Themes
1. Technology-enhanced Alcohol Production - Alcohol brands are using modern technology and material science to offer customized and precise approaches to manufacturing and product experiences.
2. AI-assisted Alcohol Production - Alcohol companies are using artificial intelligence to automate the process of creating new recipes, enabling them to predict customers' preferences based on sales data and create high-quality products.
3. Interactive Alcohol Packaging - Connected bottle caps are becoming increasingly popular in the alcoholic beverage industry, providing interactive experiences activated through consumer's smartphones.
Industry Implications
1. Food and Beverage - The food and beverage industry has already seen the effects of technology-aided growth and personalized products, with the alcohol industry's new innovations being an example of this trend.
2. Luxury Goods - Luxury goods, including wine and spirits, are among the products being democratized by technology, enabling wider audiences to access luxury goods and creating new markets for rare and prized physical assets.
3. Artificial Intelligence - As more industries embrace artificial intelligence, there are opportunities for the alcohol industry to use machine learning algorithms for a variety of applications beyond the production and sales of their beverages.
