Category
Business
Assisted Conversion
Trend cluster
Category
Alcohol
Tech
Technology is being used to enhance alcohol production quality and serving experience.
5.5
Trend score
Trend
What is the Alcohol Tech trend?
Alcohol Tech: Alcohol brands are leveraging modern technology and material science to revolutionize their industry. New methods of manufacturing and product experiences are surfacing, allowing for more customized and precise approaches.
Insight
The consumer insight behind the Alcohol Tech trend
When it comes to the products they consume, connoisseurs in the digital age are interested both in the sensibilities of tradition, as well as the implications of modern technology. As such, many are looking for novelty experiences that allow for synergies between the old and the new. Driven primarily by curiosity and a desire for something refined, individuals are creating a demand for new industry approaches.
Trend themes
Themes within the Alcohol Tech trend
Three behaviours holding the trend together01
Technology-Enhanced Alcohol Production
Alcohol brands are using modern technology and material science to offer customized and precise approaches to manufacturing and product experiences.
02
AI-Assisted Alcohol Production
Alcohol companies are using artificial intelligence to automate the process of creating new recipes, enabling them to predict customers' preferences based on sales data and create high-quality products.
03
Interactive Alcohol Packaging
Connected bottle caps are becoming increasingly popular in the alcoholic beverage industry, providing interactive experiences activated through consumer's smartphones.
Industry implications
What the Alcohol Tech trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has already seen the effects of technology-aided growth and personalized products, with the alcohol industry's new innovations being an example of this trend.
For
Luxury Goods
Luxury goods, including wine and spirits, are among the products being democratized by technology, enabling wider audiences to access luxury goods and creating new markets for rare and prized physical assets.
For
Artificial Intelligence
As more industries embrace artificial intelligence, there are opportunities for the alcohol industry to use machine learning algorithms for a variety of applications beyond the production and sales of their beverages.
Workshop question
How can your brand use tech to update an industry tradition?
Trend signals
Trend signals for Alcohol Tech
Trend score 5.5 out of 10, from popularity 85%, activity 68%, freshness 11%.
Popularity85%
Activity68%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alcohol Tech trend
8 featured examples from May 10, 2019 to Jan 18, 2022CategoryMarketing
Interactive Bottle Caps
SharpEnd Partnered with Guala Closures Group to Grow Its Connected Caps
The production and packaging industry can explore disruptive innovation opportunities by incorporating connected bottle caps that offer interactive experiences.
CategoryLifestyle
AI Sommelier Services
Food&Sommelier a Food and Wine Innovation Coming to CES 2021
The food and beverage industry can leverage AI to create innovative food pairings, personalized recommendations, and data-driven menu development.
CategoryLifestyle
Luxury Liquor NFT Marketplaces
BlockBar is the World's First D2C Marketplace for Wines & Spirits
Opportunity to create D2C NFT marketplaces and use NFTs as a new way to trade and collect luxury spirits, increasing engagement and accessibility for consumers.
CategoryMarketing
Tech-Enhanced Bespoke Spirits
Bespoken Spirits Boasts Billions of Combinations in Just Days
The use of technology and precision control in the creation of unique and customized alcoholic beverages.
CategoryTech
Customizable Beer Systems
'Alcohol By Choice' Serves the Same Kind of Beer at Different ABVs
The ABC system presents opportunities for breweries to create new revenue streams and cater to consumers seeking low-alcohol and non-alcoholic options.
CategoryLifestyle
AI-Created Gin Spirits
Circumstance Distillery Used Artificial Intelligence for Monker’s Garkel
Circumstance Distillery's use of AI in creating unique gin can help drive innovation and competition in the beverage industry.
CategoryLifestyle
AI-Generated Whisky Spirits
Mackmyra and Microsoft are Making Whisky with Artificial Intelligence
Implementing AI technology to streamline and optimize the whisky production process.
CategoryLifestyle
Bat-Inspired Gin Spirits
Ultrasonic Gin is Made with an Ultrasound Distilling Method
The liquor industry can benefit from incorporating unique and socially conscious themes, flavors and production techniques to appeal to niche markets.
