Category
Fashion
Scaled Restraint
Trend cluster
Category
Niacinamide
Mask
The brightening effects of niacinamide are incorporated into skincare masks.
4.2
Trend score
Trend
What is the Niacinamide Mask trend?
Niacinamide Mask: Niacinamide, an ingredient that's become popular in skincare in recent years for its ability to even out skin tone and reduce sebum production, is now being incorporated into temporary skincare masks that are applied to the skin and washed off.
Insight
The consumer insight behind the Niacinamide Mask trend
Consumers are increasingly educated about the skincare space, and turn to brands that offer both quality and clarity when it comes to the ingredients that they put in their products. As customers understand what works for their skin, they're more likely to turn to brands with science-forward solutions rather than vague claims.
Trend themes
Themes within the Niacinamide Mask trend
Three behaviours holding the trend together01
Science-Forward Skincare
Consumers are looking for quality and clarity when it comes to ingredients in skincare products, creating opportunities for science-forward solutions.
02
Niacinamide
Niacinamide is increasingly prevalent in skincare products, offering benefits such as even skin tone and sebum control.
03
Skincare Masks
Temporary skincare masks are becoming popular for at-home use due to their convenience and targeted benefits.
Industry implications
What the Niacinamide Mask trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Companies in the beauty and personal care industry should focus on creating science-forward solutions with quality ingredients and incorporating popular ingredients such as niacinamide into their products.
For
Health and Wellness
With the increasing consumer interest in skincare, companies in the health and wellness industry should consider offering skincare products that complement their offerings.
For
Retail
Temporary skincare masks and targeted skincare products can create new retail opportunities and drive foot traffic into stores.
Workshop question
How is your brand catering to the educated customer?
Trend signals
Trend signals for Niacinamide Mask
Trend score 4.2 out of 10, from popularity 64%, activity 53%, freshness 10%.
Popularity64%
Activity53%
Freshness10%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Niacinamide Mask trend
4 featured examples from Apr 15, 2020 to Mar 31, 2021CategoryFashion
Jelly Resurfacing Facials
Kiramoon's Star Jelly is a Four-in-One Treatment Mask
The beauty industry can invest in the development of innovative beauty products like Kiramoon's Star Jelly resurfacing facials that leverage plant-based ingredients and provide mu…
CategoryFashion
Yuzu Overnight Masks
Saturday Skin's Yuzu Vitamin C Sleep Mask Has Encapsulated Vitamin Beads
The incorporation of Vitamin C to skincare products and the use of encapsulated vitamin beads as part of an overnight treatment presents an opportunity for innovation and disrupti…
CategoryFashion
Triple-Clay Skincare Masks
The Superclay Purify + Clear Power Mask is Boosted with 2% Niacinamide
Innovative formulations that use a combination of sustainable, natural ingredients and packaging.
CategoryFashion
Chin-Sculpting Face Masks
Wishful's Chin Lift is Cooling, Tightening and Toning
Skincare companies can expand their product offerings by incorporating chin-sculpting face masks into their line.
