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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,408 more

Niacinamide Mask

The brightening effects of niacinamide are incorporated into skincare masks

Trend - Niacinamide, an ingredient that's become popular in skincare in recent years for its ability to even out skin tone and reduce sebum production, is now being incorporated into temporary skincare masks that are applied to the skin and washed off.

Insight - Consumers are increasingly educated about the skincare space, and turn to brands that offer both quality and clarity when it comes to the ingredients that they put in their products. As customers understand what works for their skin, they're more likely to turn to brands with science-forward solutions rather than vague claims.
Workshop Question - How is your brand catering to the educated customer?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
24,067 Total Clicks
Date Range:
Apr 20 — Mar 21
Trending:
Fresh and Average
Consumer Insight Topics:

Featured Examples

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