Setting powders are infused with skincare-like ingredients
Trend - Cosmetic brands are enhancing the benefits of setting powders by infusing them with ingredients like hyaluronic acid and antioxidants that are healthy for the skin. Taking cues from the skincare industry, these brands are able to stand out in a highly saturated market.
Insight - Consumers now see skincare as an essential part of their wellness routines, and the growing importance of taking care of one's skin has leaked into their preferences in other spaces as well. Being more aware of the benefits and downfalls of certain ingredients, consumers are increasingly educated on their personal needs and expect that brands cater to those needs.
Insight - Consumers now see skincare as an essential part of their wellness routines, and the growing importance of taking care of one's skin has leaked into their preferences in other spaces as well. Being more aware of the benefits and downfalls of certain ingredients, consumers are increasingly educated on their personal needs and expect that brands cater to those needs.
Workshop Question - How is your brand taking cues from adjacent industries?
Trend Themes
1. Skincare-infused Cosmetics - Hybrid makeup and skincare products are becoming increasingly popular, integrating skincare ingredients with makeup formulas for added benefits.
2. Non-powdery Powder - Consumers are seeking beauty products that offer the benefits of powders without the dryness or caking, leading to the creation of soft, non-powdery powders that glide over the skin.
3. Skin Protection - As consumers become more aware of the damage pollutants and blue light can cause to the skin, there is a rising demand for products that offer protection from these external factors.
Industry Implications
1. Beauty - The beauty industry is rapidly changing as consumers demand hybrid products, highly personalized solutions, and ingredients that prioritize skin health.
2. Skincare - As skincare needs become increasingly integrated with makeup routines, skincare companies can explore hybrid product categories that offer both color and skincare benefits.
3. Technology - As consumers increasingly prioritize protection from blue light, companies working on developing blue light-reducing technology have the opportunity to cater to changing consumer demands.
