High-impact color used to be one of the main selling features of color cosmetics but consumers are now looking for their favorite makeup products to have skincare-inspired properties, as seen in Sisley's new Phyto-Blush. The blush products are available in flattering shades like Golden Rose, Pink Peony and Coral, each of which creates a healthy-looking glow and natural radiance thanks to a skincare-enriched formula.
Powered by botanical oils like camellia and cottonseed oil, the blushes have a transformative quality and a softness that creates a "non-powdery" powder that glides over the skin. The range of six shades also includes a luminous highlighter that can be used to naturally catch the light when swept across the high points of the face.
What Makes This Trend Stand Out
- Skincare-infused Makeup
- The demand for makeup products with skincare-inspired properties is growing, presenting a disruptive innovation opportunity for companies to create multifunctional products.
- Botanical Oils in Cosmetics
- Using botanical oils in cosmetics can provide a transformative quality and a softness that creates a 'non-powdery' powder that glides over the skin, presenting a disruptive innovation opportunity for the beauty industry to create eco-friendly cosmetics.
- Luminous Highlighter
- Highlighter with a luminous quality that can be used to naturally catch the light when swept across the high points of the face offers a disruptive innovation opportunity for the beauty industry to create products reflecting nature's brilliance.
Sectors Adopting This
- Beauty
- The beauty industry can leverage the demand for skincare-infused makeup to create new products that provide consumers with multifunctionality.
- Cosmetics
- Cosmetic companies can use botanical oils in their products to create eco-friendly cosmetics that offer a transformative quality and a softness that glides over the skin.
- Fashion
- Highlighter with a luminous quality offers a disruptive innovation opportunity for the fashion industry to create products that capture the essence of natural light and provide an ethereal glow.
