Hair loss products are increasingly marketed to women
Trend - With most hair loss campaigns and branding being focused primarily on men, more brands are prioritizing women's needs in this space. Products that aim to mitigate women's hair loss and thinning concerns are increasingly common, often catering specifically to women experiencing health-related transitions and issues.
Insight - Though women are often catered to when it comes to cosmetic concerns, women-specific health issues are often underserved in several industries. With women increasingly demanding that their health issues are equally addressed by brands and institutions alike, more industries are slowly evolving in order to be more inclusive.
Insight - Though women are often catered to when it comes to cosmetic concerns, women-specific health issues are often underserved in several industries. With women increasingly demanding that their health issues are equally addressed by brands and institutions alike, more industries are slowly evolving in order to be more inclusive.
Workshop Question - In what ways is your brand not as inclusive as it could be? How could it resolve those disparities?
Trend Themes
-
Female Hair Loss — Brands are prioritizing women's needs in the hair loss space with products that cater specifically to women experiencing health-related transitions and issues, creating an inclusive environment.
-
Telehealth for Hair Loss Treatment — Telehealth platforms like Hims & Hers are destigmatizing health issues and providing prescription products for hair loss in women.
-
Customized Subscription Boxes — Helper Hair Boxes is introducing customized subscription boxes for women and children that help to support those suffering from hair loss, encouraging empowerment and product discovery.
Industry Implications
-
Cosmetics — The cosmetics industry can benefit from developing more products that cater specifically to women's health-related needs, including hair loss.
-
Telemedicine — Telemedicine platforms can provide more health solutions for women focused on hair loss and other health issues that traditionally affect men.
-
Subscription Services — Subscription services can develop more customized box services that provide emotional support and products for women and children dealing with hair loss.
