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'Calm' Made the 'Lost Grimm Fairy Tale' Using Artificial Intelligence

 - Apr 13, 2018
References: campaignlive
Fairy tales from the Brothers Grimm are some of the best-known in literary history, often shared as short bedtime stories—and the Calm app is introducing 'The Lost Grimm Fairy Tale' as the "first new Brothers Grimm fairy tale in 200 years."

'Calm' is a mindfulness and meditation app that is used by millions of people who wish to find clarity, joy and ease in their days, as well as peace at night, especially when it's time to sleep. Calm previously created soothing sleep sprays and sleep-inducing slow-motion films to promote its relaxing audio tracks and its newest offering takes the form of a reinvented bedtime story. The all-new fairy tale was created with artificial intelligence, with one of the app's co-founders calling it "a form of literary cloning."