Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Machine
Brands launch kitchen appliances to make plant-based milk alternatives at home.
5.6
Trend score
Trend
What is the Vegan Machine trend?
Vegan Machine: Brands are launching kitchen appliances that create fresh plant-based milk alternatives from oats, almonds, and other bases. These machines produce less packaging and waste and create vegan alternatives without the addition of fillers, gums, and stabilizers.
Insight
The consumer insight behind the Vegan Machine trend
Following a plant-based lifestyle has become increasingly popular as information spreads on the health, ethical, and environmental benefits of following a vegan diet. In response to this growing community, consumers are demanding more convenient ways to follow this lifestyle that seamlessly integrates into their daily regime, flocking to brands that provide accessible solutions.
Trend themes
Themes within the Vegan Machine trend
Three behaviours holding the trend together01
Growing Demand for Plant-based Lifestyle
Consumers are demanding more convenient ways to follow a plant-based lifestyle that seamlessly integrates into their daily regime.
02
Convenience is Key
Consumers are seeking more convenient and cost-effective ways to create plant-based milk alternatives from home.
03
Sustainability and Waste Reduction
Brands are launching kitchen appliances that create fresh plant-based milk alternatives from oats, almonds, and other bases to produce less packaging and waste.
Industry implications
What the Vegan Machine trend means for industry
Where the trend changes the playbookFor
Appliances
Appliances that create fresh plant-based milk alternatives from oats, almonds, and other bases are growing in popularity, providing disruptive innovation opportunities.
For
Food and Beverage
Demand for plant-based lifestyles and cost-effective ways to create plant-based milk alternatives from home are disrupting the food and beverage industry.
For
Sustainability
The trend towards sustainability and waste reduction is disrupting the way we think about packaging and food waste and provides disruptive innovation opportunities.
Workshop question
How can your brand offer convenient solutions for consumers following specific diets?
Trend signals
Trend signals for Vegan Machine
Trend score 5.6 out of 10, from popularity 73%, activity 84%, freshness 11%.
Popularity73%
Activity84%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Machine trend
8 featured examples from Jul 10, 2019 to Jan 26, 2023CategoryArt & Design
DIY Dairy-Free Milk Makers
The Lékué Nut And Grain Milk Maker Allows for Customization
Disruptive innovation opportunity: Introduce new dairy alternative milk products and milk makers to cater to the growing demand for plant-based and vegan diets.
CategoryArt & Design
Plant-Based Milk Appliances
The ChefWave Milkmade Has Six Programs for Making Dairy-Free Milks
The home appliance industry has the opportunity to expand its product line and create more kitchen devices geared towards making at-home cooking easier and more efficient.
CategoryArt & Design
Single-Serving Nut Milk Makers
The NUTR Automatic Nut Milk Maker is Compact
Disruptive innovation opportunity: invest in R&D to create next-gen nut milk makers that bring innovation, convenience, and versatility to the kitchen.
CategoryTech
Vegan Milk Makers
The Vegan Revolution Milk Machine Creates Drinks from a Range of Sources
Companies within the kitchen appliance industry have an opportunity to capitalize on the rising popularity of plant-based milk by creating and marketing appliances like the Vegan…
CategoryArt & Design
Speedy Vegan Milk Makers
The Chufamix VEGAN MILKER Premium is Easy to Use
The VEGAN MILKER presents a disruptive innovation opportunity by challenging the traditional methods of producing, packaging, and purchasing plant-based milk
CategoryLifestyle
Plant-Based Milk Machines
Numilk Creates Fresh Milk Alternatives from Oats, Nuts and More
Grocery retailers can leverage the growing demand for sustainable and plant-based products by incorporating Numilk kiosks and machines in stores.
CategoryArt & Design
Multifunctional Nut Milk Blenders
The WantJoin 1000W Nut Milk Maker Has 10 Speed Settings
The kitchen appliance industry has an opportunity to tap into the growing demand for dairy alternative drinks and offer multifunctional nut milk makers with innovative features.
CategoryTech
Plant-Based Milk Appliances
The VEGAPUNK Nut Milk Maker Has a Built-in Delay Timer
The Kitchen Appliance industry can benefit from the rise in popularity of plant-based milks by investing in the development and production of nut milk makers.
