People who are looking to decrease the amount of soda and alcohol they consume are turning to refreshing, flavorful and texture-rich alternatives like sparkling water—and S.Pellegrino Essenza is a line of flavored mineral water products that has the potential to be enjoyed as a stand-in for wine.
When it comes to enjoying these products, the brand recommends pairing the S.Pellegrino Essenza Lemon & Lemon Zest with shellfish, fresh greens and seasonal fruit, while the Dark Morello Cherry & Pomegranate naturally complements chocolate desserts and red meat—much like classic white and red wine pairings. The third and final S.Pellegrino Essenza flavor, Tangerine & Wild Strawberry, falls somewhere between the other two, offering an option that matches the intensity of medium-flavored dishes like fresh pasta and sautéed vegetables.
What's Driving This Trend
- Flavored Mineral Water
- The trend of flavored mineral water is growing, providing opportunities for new innovative products.
- Alternative to Soda and Alcohol
- The trend of people seeking alternatives to soda and alcohol is growing, highlighting opportunities to create new refreshing and satisfying beverages.
- Wine Alternatives
- The trend of using mineral water as a stand-in for wine is emerging, creating opportunities to develop new products that match the flavor and complement food pairings.
Who This Affects Most
- Beverage Industry
- The beverage industry can capitalize on the trend of flavored mineral water and alternative beverages to create innovative and desirable products.
- Health and Wellness Industry
- The health and wellness industry can tap into the trend of people seeking healthier beverage options and offer low-calorie, refreshing products.
- Hospitality Industry
- The hospitality industry can offer mineral water as a substitute for wine, catering to customers who want a non-alcoholic, sophisticated drink experience.
