Elevated Fruity Mineral Waters

Clean the Sky - Positive Eco Trends & Breakthroughs

S.Pellegrino Essenza is an Elegant, Refreshing Wine Alternative

— April 5, 2019 — Lifestyle
People who are looking to decrease the amount of soda and alcohol they consume are turning to refreshing, flavorful and texture-rich alternatives like sparkling water—and S.Pellegrino Essenza is a line of flavored mineral water products that has the potential to be enjoyed as a stand-in for wine.

When it comes to enjoying these products, the brand recommends pairing the S.Pellegrino Essenza Lemon & Lemon Zest with shellfish, fresh greens and seasonal fruit, while the Dark Morello Cherry & Pomegranate naturally complements chocolate desserts and red meat—much like classic white and red wine pairings. The third and final S.Pellegrino Essenza flavor, Tangerine & Wild Strawberry, falls somewhere between the other two, offering an option that matches the intensity of medium-flavored dishes like fresh pasta and sautéed vegetables.

Trend Themes

  1. Flavored Mineral Water — The trend of flavored mineral water is growing, providing opportunities for new innovative products.
  2. Alternative to Soda and Alcohol — The trend of people seeking alternatives to soda and alcohol is growing, highlighting opportunities to create new refreshing and satisfying beverages.
  3. Wine Alternatives — The trend of using mineral water as a stand-in for wine is emerging, creating opportunities to develop new products that match the flavor and complement food pairings.

Industry Implications

  1. Beverage Industry — The beverage industry can capitalize on the trend of flavored mineral water and alternative beverages to create innovative and desirable products.
  2. Health and Wellness Industry — The health and wellness industry can tap into the trend of people seeking healthier beverage options and offer low-calorie, refreshing products.
  3. Hospitality Industry — The hospitality industry can offer mineral water as a substitute for wine, catering to customers who want a non-alcoholic, sophisticated drink experience.
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