Playful patterns become popular in food and beverage packaging
Trend - Patterned food and beverage packaging is on the rise as brands make more creative attempts to capture the attention of consumers. Playful, patterned imagery on adult-targeted products speaks to the move away from minimalism that can be seen in the branding space.
Insight - Consumers' have grown accustomed to the ways in which brands have tried to appeal to them over the past several years, with minimalism being the most popular choice for brands looking to draw people in. Now, consumers are increasingly attracted to packaging with maximalist design influences for their novelty in the food and beverage space.
Insight - Consumers' have grown accustomed to the ways in which brands have tried to appeal to them over the past several years, with minimalism being the most popular choice for brands looking to draw people in. Now, consumers are increasingly attracted to packaging with maximalist design influences for their novelty in the food and beverage space.
Workshop Question - How is your brand finding new ways to appeal to consumers via branding and imagery?
