National Geographic has released a thought provoking campaign entitled 'Sounds of Future Ocean,' which addresses plastic waste and pollution in a creative and memorable way.
The short video features instantly recognizable ocean sounds, but it's quickly revealed that these sounds weren't made by crashing waves. Instead, a sound technician created these noises using plastic -- rolling bags on surfaces, rubbing garbage bags, tapping bottle caps together and more. The result, is a four-track record that's been constructed using only plastic that's been taken from waterways.
The campaign is hoping to address issues of over-consumption and wastefulness, reminding consumers that our ocean's waves could soon be replaced with the sounds of plastic.
Image Credit: National Geographic
Why This Trend Is Growing
- Eco-friendly Sound Production
- Trend towards producing sounds utilizing eco-friendly materials rather than traditional means, opening up new markets for sustainable audio products.
- Plastic Reduction Initiatives
- Growing focus on reducing plastic in various industries as businesses realize the urgent need to address waste and pollution.
- Artistic Recycling
- Increasing trend of repurposing waste materials for artistic expression and creative representation of environmental concerns, highlighting new opportunities for designers and artists.
Industries Being Reshaped
- Music Industry
- Opportunities for musicians and producers to explore eco-friendly methods of sound production, creating market for environmentally conscious music products.
- Packaging Industry
- Push towards sustainable packaging materials as companies try to reduce their plastic consumption and contribute towards fight against pollution.
- Art and Design Industry
- Artists and designers can explore new tools and techniques for using waste and recycled materials as a medium, creating unique and eye-catching pieces that also promote environmental consciousness.
