With concerns growing regarding the abundant amount of plastic polluting our oceans, the Surfrider Foundation has partnered with "cultural provocateur" photographer Rankin to launch an ocean conservation campaign featuring a giant Plastic Sea Monster. The anti-plastic campaign partnered with startup Phil Ropy to distribute the images online.
The metaphoric art installation represents the immediate crisis of plastic pollution and hopes to draw attention to the problem. Rankin elaborates that “The fight against ocean pollution is urgent and the Plastic Monster seemed the perfect way to hit home the horror that we have created...Now it’s up to all of us to raise as much awareness as possible to prevent any further irreversible damage to our marine life.”
To support the cause, individuals can purchase a digital philanthropy card with the dynamic Plastic Sea Monster online.