Surfrider Foundation & Rankin Debut a Plastic Sea Monster Campaign
Grace Mahas — August 9, 2019 — Eco
With concerns growing regarding the abundant amount of plastic polluting our oceans, the Surfrider Foundation has partnered with "cultural provocateur" photographer Rankin to launch an ocean conservation campaign featuring a giant Plastic Sea Monster. The anti-plastic campaign partnered with startup Phil Ropy to distribute the images online.
The metaphoric art installation represents the immediate crisis of plastic pollution and hopes to draw attention to the problem. Rankin elaborates that “The fight against ocean pollution is urgent and the Plastic Monster seemed the perfect way to hit home the horror that we have created...Now it’s up to all of us to raise as much awareness as possible to prevent any further irreversible damage to our marine life.”
To support the cause, individuals can purchase a digital philanthropy card with the dynamic Plastic Sea Monster online.
The metaphoric art installation represents the immediate crisis of plastic pollution and hopes to draw attention to the problem. Rankin elaborates that “The fight against ocean pollution is urgent and the Plastic Monster seemed the perfect way to hit home the horror that we have created...Now it’s up to all of us to raise as much awareness as possible to prevent any further irreversible damage to our marine life.”
To support the cause, individuals can purchase a digital philanthropy card with the dynamic Plastic Sea Monster online.
Trend Themes
1. Anti-plastic Campaigns - More companies and organizations are likely to adopt anti-plastic campaigns, using creative art installations as a tool to raise awareness about plastic pollution.
2. Digital Philanthropy Cards - As more people become eco-conscious, the demand for digital philanthropy cards and other eco-friendly donation options is likely to increase.
3. Artistic Partnerships for Social Causes - More artists and organizations are likely to partner on projects that raise awareness about environmental issues through creative visual storytelling.
Industry Implications
1. Environmental Organizations - Environmental organizations can partner with artists to create visually impactful campaigns that help raise awareness and support for environmental causes.
2. Photography and Design - The success of this campaign presents a business opportunity for photographers and design firms to work with environmental organizations on similar campaigns and projects.
3. Digital Payment Solutions - As the popularity of digital philanthropy cards grows, there could be an increased demand for digital payment solutions that support charitable giving.
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