Plant databases give individuals and retailers easily accessible information
Trend - Databases designed to give users information on plants, whether that's retail habits in this space or consumers' wanting information on species, are making the gardening and plant-care space more accessible for individuals and small businesses.
Insight - As people continue the hobbies they've picked up under quarantine circumstances over the past year, they seek out brands that make the process of keeping up with those hobbies easier. Accessibility of knowledge and information is key for users looking to expand their skills in various tasks.
Insight - As people continue the hobbies they've picked up under quarantine circumstances over the past year, they seek out brands that make the process of keeping up with those hobbies easier. Accessibility of knowledge and information is key for users looking to expand their skills in various tasks.
Workshop Question - How is your brand making information accessible to its customers?
Trend Themes
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Plant Databases — Databases are making the gardening industry accessible to small businesses and individuals
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Virtual Plant Care Apps — Apps with plant care tutorials, reminders, and plant identification features are becoming increasingly popular
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Plant Education Tools — Tools such as the USDA's Plant Hardiness app and Candide's Plant ID app are providing valuable insights and learning opportunities
Industry Implications
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Gardening Industry — Business professionals in the Gardening industry can utilize these trends to create accessible plant care resources and expand their customer base
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Mobile App Industry — These trends suggest that developing mobile applications with plant-care tutorials, reminders, and plant identification features may have disruptive implications for the mobile app industry
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Research Industry — These trends can be applied in the Research industry to enhance the accuracy and efficiency of plant care and hardiness studies
6 Featured, 49 Examples:
277,520 Total Clicks
Date Range:
Sep 20 — Jun 22
Trending:
Average
Consumer Insight Topics:
