Supplements that are keto-friendly accommodate restricted diets
Trend - Brands that offer supplements are prioritizing those following ketogenic diets, with supplements that are touted as keto-friendly. These products include everything from beauty supplements to protein powders.
Insight - The restricted diets and lifestyles of consumers that they take part in to achieve various health goals are increasingly diverse. The many ways in which consumers are adapting their diets and habits is no longer something that brands can prioritize with a one-size-fits-all approach, and they instead need to choose select consumer lifestyles to appeal to.
Insight - The restricted diets and lifestyles of consumers that they take part in to achieve various health goals are increasingly diverse. The many ways in which consumers are adapting their diets and habits is no longer something that brands can prioritize with a one-size-fits-all approach, and they instead need to choose select consumer lifestyles to appeal to.
Workshop Question - How is your brand catering to consumers' more niche needs?
Trend Themes
1. Catering to Ketogenic Diets - Brands are prioritizing consumers following ketogenic diets by providing keto-friendly supplements, prioritizing select consumer lifestyles to appeal to.
2. Increasing MCT Oil Usage in Supplements - Collagen and protein supplements now feature medium chain triglyceride (MCT) oil powder which are free from added sugar, dairy, and gluten, grabbing the attention of health-conscious consumers.
3. Functional Supplements for Stress Relief - Premium brands are now offering stress defense supplements, ranging from drinkable functional superfood blends to immunity support products that use mushrooms like reishi for adaptogenic properties.
Industry Implications
1. Health and Wellness Supplements - A growing industry offering nutritional supplements that cater to dietary and lifestyle restrictions, providing convenience and health benefits to consumers.
2. Plant-based Products - With growing concerns over sustainability, consumers are gravitating towards plant-based options for dietary supplements for their environmental benefits, as well as for being Non-GMO Project Verified, Certified Vegan, and naturally gluten-free.
3. Cosmetic and Beauty Supplements - Brands are now incorporating collagen supplements into beauty routines to enhance skin elasticity and reducethe look of fine lines, showcasing ingredients that promote skin health and bringing the benefits of beauty from the inside out.
