Category
Lifestyle
Assisted Choices
Trend cluster
Category
Keto
Supplement
Supplements that are keto-friendly accommodate restricted diets.
2.9
Trend score
Trend
What is the Keto Supplement trend?
Keto Supplement: Brands that offer supplements are prioritizing those following ketogenic diets, with supplements that are touted as keto-friendly. These products include everything from beauty supplements to protein powders.
Insight
The consumer insight behind the Keto Supplement trend
The restricted diets and lifestyles of consumers that they take part in to achieve various health goals are increasingly diverse. The many ways in which consumers are adapting their diets and habits is no longer something that brands can prioritize with a one-size-fits-all approach, and they instead need to choose select consumer lifestyles to appeal to.
Trend themes
Themes within the Keto Supplement trend
Three behaviours holding the trend together01
Catering to ketogenic diets
Brands are prioritizing consumers following ketogenic diets by providing keto-friendly supplements, prioritizing select consumer lifestyles to appeal to.
02
Increasing MCT oil usage in supplements
Collagen and protein supplements now feature medium chain triglyceride (MCT) oil powder which are free from added sugar, dairy, and gluten, grabbing the attention of health-conscious consumers.
03
Functional supplements for stress relief
Premium brands are now offering stress defense supplements, ranging from drinkable functional superfood blends to immunity support products that use mushrooms like reishi for adaptogenic properties.
Industry implications
What the Keto Supplement trend means for industry
Where the trend changes the playbookFor
Health and wellness supplements
A growing industry offering nutritional supplements that cater to dietary and lifestyle restrictions, providing convenience and health benefits to consumers.
For
Plant-based products
With growing concerns over sustainability, consumers are gravitating towards plant-based options for dietary supplements for their environmental benefits, as well as for being Non-GMO Project Verified, Certified Vegan, and naturally gluten-free.
For
Cosmetic and beauty supplements
Brands are now incorporating collagen supplements into beauty routines to enhance skin elasticity and reducethe look of fine lines, showcasing ingredients that promote skin health and bringing the benefits of beauty from the inside out.
Workshop question
How is your brand catering to consumers' more niche needs?
Trend signals
Trend signals for Keto Supplement
Trend score 2.9 out of 10, from popularity 38%, activity 41%, freshness 10%.
Popularity38%
Activity41%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Keto Supplement trend
4 featured examples from Nov 1, 2019 to Mar 31, 2021CategoryLifestyle
Stress Defense Supplements
Golde's Shroom Shield is a Superfood Blend for Daily Immunity
This industry can innovate by incorporating functional mushrooms, natural sweeteners, and adaptogenic ingredients in products that enhance immunity, reduce stress, and promote gut…
CategoryMarketing
Collagen-Rich Beauty Supplements
The Swisse Wellness Clinical Collagen+ Beauty Blends is Effective
The skincare industry can capitalize on the trend of collagen-rich beauty supplements by developing innovative products that promote skin elasticity and reduce wrinkles.
CategoryMarketing
MCT-Enhanced Collagen Supplements
The HVMN Keto Collagen+ Comes in Three Flavor Options
Disruptive innovation opportunities in creating collagen supplements for overall health and well-being.
CategoryMarketing
MCT-Packed Protein Supplements
The Nutiva Organic MCT Protein is Ideal for Paleo and Keto Dieters
There is an opportunity for food and beverage companies to create more unique and sustainable protein supplements for health-conscious consumers.
