Category
Lifestyle
Assisted Choices
Trend cluster
Category
Regulating
Wear
Temperature-regulating enhancements in activewear help fitness-conscious consumers.
4.6
Trend score
Trend
What is the Regulating Wear trend?
Regulating Wear: Temperature-regulation in activewear is becoming increasingly popular as oversaturation in this space makes emerging businesses more creative to stand out from long-established activewear brands.
Insight
The consumer insight behind the Regulating Wear trend
When it comes to health and wellness, consumers are increasingly discerning with what they choose to purchase in order to enhance their personal goals. The abundance of products in this space has given consumers more choice, and brands are having to innovate more in order to capture their attention.
Trend themes
Themes within the Regulating Wear trend
Three behaviours holding the trend together01
Temperature-Regulation in Activewear
Emerging activewear brands are incorporating temperature-regulating enhancements in their products to stand out from established competitors and cater to discerning consumers.
02
Performance Apparel with Patented Thermoregulating Technology
Leading sportswear brands are collaborating with technology groups to introduce running gear with patented thermoregulating features to keep runners comfortable in all weather conditions.
03
Color-Changing Apparel with Heat-Reactive Micro-Capsule Technology
Fashion brands are using heat-reactive micro-capsule technology to create clothing that changes its color based on environmental temperatures for aesthetic and functional purposes.
Industry implications
What the Regulating Wear trend means for industry
Where the trend changes the playbookFor
Sportswear and activewear
Brands in the sportswear and activewear industries can focus on incorporating temperature-regulating features in their products to appeal to consumers who are looking for performance and comfort.
For
Fashion and Clothing
Apparel brands can explore the use of heat-reactive micro-capsule technology to create color-changing clothing that is both aesthetically appealing and functional for adapting to weather changes.
For
Textile and Technology
Companies in the textile and technology industries can collaborate to develop patented thermoregulating materials and technology for use in performance apparel and other products.
Workshop question
What claims allow our brand to stand out from competitors?
Trend signals
Trend signals for Regulating Wear
Trend score 4.6 out of 10, from popularity 58%, activity 69%, freshness 10%.
Popularity58%
Activity69%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Regulating Wear trend
6 featured examples from May 31, 2019 to Sep 17, 2021CategoryFashion
Nearly Weightless Denim
DUER Launched the World's Lightest Denim for Comfort and Performance
The apparel industry can explore the production of lightweight and comfortable denim that caters to consumers looking for unrestricted movement.
CategoryFashion
Heat-Sensitive Hoodies
SEA'SONS Created Color-Changing Hoodies That Adapt to Their Environment
Heat-sensitive and color-changing clothing can open up opportunities for innovation in the fashion industry, disrupting traditional garment design and manufacturing processes.
CategoryFashion
Body-Cooling Athletic Wear
The 'Mintie' Yoga Pants are Made with FrostTech Technology
Incorporating innovative cooling technologies into athletic wear can create a new market for companies in the industry.
CategoryLifestyle
Temperature Control Leggings
Ministry of Supply's Joule Active Legging Uses NASA Phase Change
The integration of advanced materials into athletic apparel, creating clothing pieces that enhance the performance of athletes, creates an opportunity for the sportswear industry…
CategoryLifestyle
Thermoregulating Running Gear
PUMA and X-BIONIC's Gear Keeps Athletes at an Optimal Temperature
Disruptive innovation opportunity in the athletic apparel industry to develop thermoregulating gear for athletes that provides optimal temperature control and comfort.
CategoryEco
Thermoregulating Lounging Shorts
Lunya's New Silk Short Adapts to Oscillating Body Temperatures
Retailers could create a line of adaptive clothing that regulates body temperature
