Lunya launched a brand new lounge and sleep short that boasts breathability and ultra comfort. The new Cozy Cotton Silk Loose Short is a high-waisted short that elongates the waist and falls mid-thigh.
Made with a blend of cotton, silk, and nylon, this garment is designed to adapt to a person's changing body temperature. This thermoregulating material is cool to the touch but also ensures the body stays warm. It is designed to keep the body warm on cold nights, without getting overheated. Moreover, the oversized and loose fit further ensures breathability.
This thermoregulating short is made with safe and sustainable dyes and comes in five neutral colors. It retails for CAD 165 and can be purchased online.
Image Credit: Lunya
Why This Trend Is Growing
- Thermoregulating Clothing
- Opportunity for retailers to create a line of adaptive clothing that can regulate user's body temperature
- Sustainable Fashion
- Opportunity for fashion businesses to incorporate sustainable dyes and fabrics into their clothing collections
- Comfortable Loungewear
- Opportunity for companies to cater to the increase in demand for comfortable and practical loungewear amidst the pandemic
Industries Being Reshaped
- Fashion Retail
- Retailers could create a line of adaptive clothing that regulates body temperature
- Sustainable Textile Industry
- Textile makers could develop innovative fabrics that can keep the wearer cool or warm, and use sustainable dyes and materials in the process
- Home and Loungewear Retail
- Companies should capitalize on the trend of comfortable loungewear amidst the pandemic and create multi-purpose garments with innovative designs that allow regulation of body temperature
