Brands in various industries are leveraging saké in unconventional products
Trend - Saké, a Japanese alcoholic beverage made from fermented rice, was originally introduced into the North American market as a traditional Japanese beverage. Now the beverage is being leveraged in unconventional products like soaps, ice cream, and chocolate.
Insight - Globalization and immigration have impacted various industries in North America–ranging from cuisine and skincare to health and wellness. As a result of this international influence, many Western consumers are now familiarized with region-specific products from other countries. These individuals are looking to try products that pay homage to international flavors in a more familiar format.
Insight - Globalization and immigration have impacted various industries in North America–ranging from cuisine and skincare to health and wellness. As a result of this international influence, many Western consumers are now familiarized with region-specific products from other countries. These individuals are looking to try products that pay homage to international flavors in a more familiar format.
Workshop Question - How could your brand take inspiration from popular trends outside of its region?
Trend Themes
1. International Flavor Influence - Globalization and immigration have impacted various industries in North America–ranging from cuisine and skincare to health and wellness. As a result of this international influence, many Western consumers are now familiarized with region-specific products from other countries.
2. Alternative Alcohol Mixtures - More industry leaders are pushing the boundaries when it comes to the use of the Japanese alcohol beverage, showcasing how it can be enjoyed in unconventional but delicious products and offerings.
3. Spirit-infused Seasonings - Sake and other spirits have been used to flavor meat rubs, pairing with potato chips, and infusing lagers, providing an opportunity for spirit-flavored seasonings and food products.
Industry Implications
1. Culinary Industry - Culinary professionals and businesses within the food industry can apply these international and alcohol-inspired trends to create new products and experiences.
2. Alcohol Industry - These trends suggest opportunities for alcohol producers to expand their product lines, introducing sake as an alternative ingredient to flavor beer, and leveraging spirits to add unique twists to regular foods.
3. Health and Wellness Industry - Sake-infused soap and other skincare products highlight an opportunity for companies in the health and wellness industry to incorporate international and unique ingredients into their products.
