Brands are launching food products to appeal to keto and vegetarian consumers alike
Trend - Brands in the food space are launching products that cater to individuals following both a ketogenic and vegetarian lifestyle. These include take-out pizza, snack bars, and treats as a convenient, on-the-go option.
Insight - Though alternatives for certain foods are increasingly available, people who follow restricted diets are still at a disadvantage when it comes to options when eating out. Individuals with strict dietary regimes are often required to do food prep before they leave the home, so they seek out brands that offer them portable options that remove this step from their routines.
Insight - Though alternatives for certain foods are increasingly available, people who follow restricted diets are still at a disadvantage when it comes to options when eating out. Individuals with strict dietary regimes are often required to do food prep before they leave the home, so they seek out brands that offer them portable options that remove this step from their routines.
Workshop Question - How is your brand catering to consumers with more specific preferences?
Trend Themes
1. Keto-vegetarian Products - Food brands are launching keto-vegetarian food products to provide options for people who follow restricted diets and need portable and ready-to-eat food products.
2. Plant-based Keto Snacks - The emergence of plant-based keto snacks is changing the common notion of a meat-heavy Keto diet and offering consumers with gluten-free, dairy-free, and clean-label snack alternatives.
3. Keto-friendly Restaurant Menus - Restaurants like Your Pie are offering healthy and keto-friendly meals to cater to health-conscious consumers' increasing demand for healthier and specialized food options.
Industry Implications
1. Food - The food industry can explore the combination of restricted diets in their product development to offer specialized and health-focused food options that are consumer-friendly.
2. Snacks - The snack industry can leverage the demand for keto-friendly and plant-based snacks in their product innovation to cater to health-conscious consumers looking for healthier snacking options.
3. Restaurant - The restaurant industry can leverage the popularity of healthy, specialized, and Keto-friendly options to attract the growing consumer base of health and wellness enthusiasts.
