Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ketotarian
Brands are launching food products to appeal to keto and vegetarian consumers alike.
3.5
Trend score
Trend
What is the Ketotarian trend?
Ketotarian: Brands in the food space are launching products that cater to individuals following both a ketogenic and vegetarian lifestyle. These include take-out pizza, snack bars, and treats as a convenient, on-the-go option.
Insight
The consumer insight behind the Ketotarian trend
Though alternatives for certain foods are increasingly available, people who follow restricted diets are still at a disadvantage when it comes to options when eating out. Individuals with strict dietary regimes are often required to do food prep before they leave the home, so they seek out brands that offer them portable options that remove this step from their routines.
Trend themes
Themes within the Ketotarian trend
Three behaviours holding the trend together01
Keto-Vegetarian Products
Food brands are launching keto-vegetarian food products to provide options for people who follow restricted diets and need portable and ready-to-eat food products.
02
Plant-Based Keto Snacks
The emergence of plant-based keto snacks is changing the common notion of a meat-heavy Keto diet and offering consumers with gluten-free, dairy-free, and clean-label snack alternatives.
03
Keto-Friendly Restaurant Menus
Restaurants like Your Pie are offering healthy and keto-friendly meals to cater to health-conscious consumers' increasing demand for healthier and specialized food options.
Industry implications
What the Ketotarian trend means for industry
Where the trend changes the playbookFor
Food
The food industry can explore the combination of restricted diets in their product development to offer specialized and health-focused food options that are consumer-friendly.
For
Snacks
The snack industry can leverage the demand for keto-friendly and plant-based snacks in their product innovation to cater to health-conscious consumers looking for healthier snacking options.
For
Restaurant
The restaurant industry can leverage the popularity of healthy, specialized, and Keto-friendly options to attract the growing consumer base of health and wellness enthusiasts.
Workshop question
How is your brand catering to consumers with more specific preferences?
Trend signals
Trend signals for Ketotarian
Trend score 3.5 out of 10, from popularity 53%, activity 43%, freshness 10%.
Popularity53%
Activity43%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ketotarian trend
5 featured examples from Sep 26, 2020 to Mar 25, 2021CategoryMarketing
Plant-Based Keto Bars
The Core Keto Bars Come in Two Flavor Options
Companies should consider incorporating plant-based protein snack options into their product lines while also exploring the use of allulose as an alternative sweetener in keto-fri…
CategoryLifestyle
Healthy Pizza Lineups
Your Pie's New Healthy Choices Craft Series Features a Keto Friendly Pizza
Fast food companies can capitalize on the trend of offering healthier options, like gluten-free and plant-based alternatives.
CategoryMarketing
Plant-Powered Keto Snacks
The Biena Keto Puffs are Being Launched in the US
The introduction of plant-based keto snacks, such as the Biena Keto Puffs, disrupts the traditional snack food industry and opens up opportunities for companies to meet the changi…
CategoryLifestyle
Plant-Powered Keto Bars
Hungry Buddha Keto Bars Share Nine Grams of Plant Protein
Disruptive innovation opportunity: Explore the plant protein market and develop innovative, plant-based snacks to meet the rising demand for vegan-friendly products.
CategoryLifestyle
Keto-Friendly Granolas
Love Grown Foods' Keto Granola Line is Low in Sugar with Healthy Fats
The food and beverage industry is well-positioned to take advantage of the growing demand for keto-friendly granolas and other plant-based snack options.
