Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Package
Home and lifestyle products are increasingly turning to sustainable packaging.
5.3
Trend score
Trend
What is the Sustainable Package trend?
Sustainable Package: Home and lifestyle items tend to be wasteful in the amount of packaging they require, and some brands in this space are aiming to avoid this with reusable or plastic-free packaging solutions that lower their impact on the environment.
Insight
The consumer insight behind the Sustainable Package trend
Despite wanting to do better for the environment, consumers are likely to prioritize things they need (and often, want) over the environment. Businesses that are able to help these consumers have both worlds, in which they can make necessary purchases while reducing their environmental impact, are appealing to eco-conscious consumers.
Trend themes
Themes within the Sustainable Package trend
Three behaviours holding the trend together01
Sustainable Packaging
Home and lifestyle products are increasingly turning to sustainable packaging.
02
Targeted Sustainability Initiatives
Big-box retailers are launching targeted sustainability initiatives to help shoppers identify eco-friendly products.
03
Custom Flatpack Furniture
Sustainable furniture systems with customizable designs are increasing in popularity among eco-conscious consumers.
Industry implications
What the Sustainable Package trend means for industry
Where the trend changes the playbookFor
Home and Lifestyle
Brands in the home and lifestyle industry are turning to sustainable packaging solutions.
For
Retail
Big-box retailers are implementing sustainability initiatives to appeal to eco-conscious shoppers.
For
Furniture
Customizable and sustainable furniture systems are gaining popularity among eco-conscious consumers.
Workshop question
How is your brand prioritizing function and eco-friendliness?
Trend signals
Trend signals for Sustainable Package
Trend score 5.3 out of 10, from popularity 68%, activity 79%, freshness 13%.
Popularity68%
Activity79%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Sustainable Package trend
4 featured examples from Jan 22, 2021 to Nov 10, 2022CategoryArt & Design
Customizable Cable Tie Furniture
The 'Listón' Sustainable Furniture System is Easy to Change
Businesses can capitalize on the trend of customizable and flexible furniture by developing sustainable and modular products that cater to the needs and preferences of the consume…
CategoryEco
Seaweed-Crafted Watch Packaging
ID Genève Develops New Sustainable Packaging Solutions
The luxury industry can explore more sustainable packaging options like the seaweed-crafted watch packaging by ID Genève and Notpla to reduce their carbon footprint.
CategoryEco
Eco Big-Box Retailer Initiatives
The Target Zero Initiative Helps Shoppers Identify Sustainability
Retailers can create sustainability campaigns to attract conscious consumers and collaborate with eco-friendly brands and suppliers.
CategoryEco
Plastic-Free Bedding Packages
Portfolio Home Debuts New Eco-Friendly Packaging for Bed Linen
Opportunities exist to reduce plastics usage in the manufacture of textile products through rethinking packaging and materials used.
