From single-use solid tablets to recyclable and refillable tubes, environmentally conscious brands are rethinking the way consumers use toothpaste. During lockdown, Tatabi Studio developed a design for IKI toothpaste, which sets itself apart with pump packaging. The unconventional toothpaste dispenser boasts a recycled plastic form and a baked clay texture, offering an alternative to the standard toothpaste tube that's notoriously difficult to recycle.
The refillable toothpaste concept introduces a system that lets consumers turn the product over to easily change out the toothpaste, which was intentionally created with an "elegant and relaxed" style that can be displayed on bathroom counters just like hand soap pumps. Inspired by the sea, IKI incorporates a series of soothing natural colors and a simple overall shape that was actually inspired by a seagull.
Image Credit: Tatabi Studio