Mushroom-based accessories are better for the environment
Trend - Mycelium-made clothing materials and packaging are on the rise, and brands are now creating accessories made from this mushroom-based material. Everything from socks to hangbags are now being made with fabrics and materials made from mycelium.
Insight - Eco-conscious consumption is on the rise as consumers understand the impact of their purchase habits on the environment. However, consumers also understand that potential solutions are more institutional than they are about individual habits, and increasingly expect that brands prioritize sustainability as a result.
Insight - Eco-conscious consumption is on the rise as consumers understand the impact of their purchase habits on the environment. However, consumers also understand that potential solutions are more institutional than they are about individual habits, and increasingly expect that brands prioritize sustainability as a result.
Workshop Question - In what ways could your brand better prioritize sustainability?
Trend Themes
1. Mycelium-based Materials - Brands are creating eco-friendly products made from mycelium and mushroom-based material.
2. Sustainable and Vegan Leather Alternatives - Luxury brands and sportswear companies are exploring innovative materials such as mushroom leather and Mylo to replace animal-derived leather.
3. Growing Consumer Demand for Eco-conscious Products - Consumers are seeking products that prioritize sustainability and are creating a shift towards more environmentally-friendly options in various industries.
Industry Implications
1. Fashion - There is a growing demand for sustainable and vegan leather alternatives in luxury fashion.
2. Sportswear - Sportswear companies are exploring innovative materials such as mushroom-based materials as sustainable and eco-conscious alternatives to traditional synthetic materials.
3. Packaging - Mycelium and mushroom-based materials are becoming popular in product packaging as a sustainable alternative to traditional plastics.
8 Featured, 63 Examples:
211,581 Total Clicks
Date Range:
May 19 — Feb 22
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Consumer Insight Topics:
