Countless food brands, restaurants, beverage companies and even grocery stores chains are diving into the world of streetwear by releasing their own branded styles—including Heineken and Union, which teamed up to introduce the 'Green Collar' capsule collection as part of the ongoing #Heineken100 program.
The Fall 2018 #Heineken100 x Union collection includes limited-edition, co-branded products that encourage curiosity, creativity and experimentation, especially as the six styles can be combined in more than 100 different ways. The collaborative fashion capsule includes oversized coats, pants, hooded sweatshirts, hats, sneakers and t-shirts that are emblazoned with phrases like "Got Hops?"
The pieces from this co-branded collection are now available at Union Los Angeles, as well as the Union Tokyo location, which shares two city-exclusive pieces.
Co-Branded Beer Streetwear
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