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Ice Cream Cake Beers

The New Cookie Puss Milkshake IPA is Inspired by the Famous Carvel Cake

— April 20, 2019 — Lifestyle
Those who grew up enjoying Carvel's iconic Cookie Puss ice cream cake can now enjoy an adult take on the dessert with the debut of the new Cookie Puss Milkshake IPA. Made with the sweet flavors of vanilla and milk sugar, the new drink is like a boozy version of the iconic Cookie Puss cake.

The Cookie Puss Milkshake IPA is the result of a collaborative effort between Carvel and Captain Lawrence Brewing. The beer was initially brewed on February 26, alongside the Cookie O'Puss Pastry Stout. However, with Carvel's 85th birthday around the corner, the Cookie Puss Milkshake IPA is being re-released across several states.

The beer is already available for pre-order and fans will want to act fast because supplies are limited. As Captain Lawrence founder Scott Vaccaro explains, "I don't think we would ever be able to brew enough to satisfy all the fans who want a taste."


Image Credit: Carvel.
Trend Themes
1. Adult Ice Cream Flavored Beers - Creating adult beverages inspired by popular ice cream flavors presents a disruptive innovation opportunity for craft breweries.
2. Collaborative Brewing Partnerships - Forming partnerships between breweries and iconic brands opens up opportunities for creating unique and nostalgic beer offerings.
3. Limited Edition Beer Releases - Releasing limited edition beers with nostalgic flavors creates a sense of urgency and exclusivity, driving demand and sales.
Industry Implications
1. Craft Breweries - Craft breweries can seize the opportunity to create innovative, adult-oriented ice cream flavored beers.
2. Food and Beverage - The collaboration between Carvel and Captain Lawrence Brewing highlights the potential for unique partnerships in the food and beverage industry.
3. Alcohol and Beverage Distribution - The limited availability of the Cookie Puss Milkshake IPA presents opportunities for distribution channels to capitalize on the hype and manage consumer demand effectively.
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