BJ’s Restaurants and Brewhouse's iconic Pizookie dessert is now available in a drinkable format with the debut of the Pizookie Porter – the chain’s first-ever Pizookie-flavored beer.
If you've ever visited a BJ's restaurant, you've probably ordered a Pizookie, which is a deep-dish pizza pan cookie topped with ice cream. Now, the chain is offering fans a new way to enjoy the legendary dessert with the debut of the Cookies ‘N’ Cream Pizookie Porter. The Cookies ‘N’ Cream Pizookie Porter combines the rich flavors of BJ's gold medal-winning PM Porter beer, with all the chocolatey goodness of BJ’s Cookies ‘N’ Cream Pizookie dessert. With each sip, you can expect strong notes of caramel and dark chocolate, along with creamy vanilla and chocolate mousse. As BJ’s Sr. Vice President of Brewing Operations Alex Puchner, said in a press release, the new drink is essentially “liquid dessert for beer lovers.”
Image Credit: BJ’s Restaurants and Brewhouse
What Makes This Trend Stand Out
- Dessert-inspired Beers
- Opportunity for breweries to create unique beer flavors inspired by popular desserts to attract customers.
- Flavor Innovation
- Opportunity for innovation in the beverage industry by experimenting with unique flavor combinations.
- Novelty Products
- Opportunity for companies to develop novelty products that combine popular food/drink items for a new experience.
Sectors Adopting This
- Beverage Industry
- Beverage companies could experiment with dessert-inspired flavors to create a unique and differentiated product.
- Food and Hospitality Industry
- Restaurants and cafes can add dessert-inspired beers to their menu to attract more customers and offer a unique experience.
- Consumer Goods Industry
- Companies in the consumer goods industry can explore the creation of novelty food and drink products that combine popular items for a new experience and attract younger demographics.
