Category
Business
Assisted Conversion
Trend cluster
Category
WFH
Culture
Brands replicate office culture from home for their employees.
4.9
Trend score
Trend
What is the WFH Culture trend?
WFH Culture: In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices.
Insight
The consumer insight behind the WFH Culture trend
Working from home has been beneficial for many consumers who now have more time in their days, but the remote nature of work today has resulted in employees feeling disconnected from some of the social and interactive aspects of working in an office. Companies that are able to bridge that gap are able to foster a more collaborative work environment.
Trend themes
Themes within the WFH Culture trend
Three behaviours holding the trend together01
Virtual Workplace Culture
The shift to remote work has created a need for companies to replicate in-office rituals virtually to keep employees engaged and foster a more collaborative work environment.
02
Virtual Team Building
The need for team bonding experiences that can inspire more productive collaboration and positive professional relationships has increased due to remote work. Virtual corporate retreats are one way to address that need.
03
Remote Employee Support
Companies are recognizing the needs of the remote workplace with programs that support employee learning, personal development, mental health, and a sense of community.
Industry implications
What the WFH Culture trend means for industry
Where the trend changes the playbookFor
HR Management
HR professionals can explore new ways to support remote employee engagement, wellness, and work-life balance to keep employees motivated and productive.
For
Virtual Workplace Platforms
The trend towards virtual workplace culture has created opportunities for the development of new platforms that replicate physical workplaces to help remote teams connect and collaborate in real-time.
For
Employee Learning & Development
Companies can invest in virtual team building activities and training programs to support employee development, team bonding, and foster a strong remote work culture.
Workshop question
How is your brand keeping employees engaged?
Trend signals
Trend signals for WFH Culture
Trend score 4.9 out of 10, from popularity 70%, activity 68%, freshness 10%.
Popularity70%
Activity68%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the WFH Culture trend
4 featured examples from Sep 2, 2020 to Feb 16, 2021CategoryTech
Virtual Coffee Machines
Powell Software's Microsoft Teams App Supports Workplace Culture from Home
The Virtual Coffee Machine app is an example of how collaboration software companies can innovate to address the needs of remote work environments and facilitate virtual interacti…
CategoryArt & Design
Virtual Office Platforms
Remo Unites Virtual Teams with the Benefits of a Physical Workspace
Companies in the collaborative software industry can explore integrating virtual office platforms like Remo to enhance their remote collaboration offerings.
CategoryBusiness
Virtual Corporate Retreats
Moniker Now Offers Remote Team Building Experiences
Disruptive innovation opportunity: Introduce technology-driven solutions to enhance the planning and execution of traditional corporate retreats.
CategoryTech
Remote Workplace Communities
Chipotle is Giving Remote Employees Access to Udemy for Business
With the rise of remote work, online learning platforms like Udemy for Business that offer flexible, accessible courses have an opportunity for growth.
