Skincare brands lean into the "ritual" aspect of taking care of one's skin
Trend - Now that skincare is viewed by many as a crucial daily self-care ritual, brands in this space are leaning into the ritualistic aspects of applying skincare by offering more "mindful" products that are accompanied by practices like guided breathing techniques.
Insight - When it comes to cosmetics, consumers are prioritizing product experience as much as they are products' actual effectiveness. The enjoyment people get out of applying skincare and cosmetic items is elevated by brands that create distinct formulas and application experiences.
Insight - When it comes to cosmetics, consumers are prioritizing product experience as much as they are products' actual effectiveness. The enjoyment people get out of applying skincare and cosmetic items is elevated by brands that create distinct formulas and application experiences.
Workshop Question - How is your brand prioritizing product experience as much as function?
Trend Themes
1. Mindful Skincare - Brands are offering more "mindful" products that are accompanied by practices like guided breathing techniques.
2. Holistic Skincare - Skincare brands are using natural ingredients to create purifying and nourishing products.
3. Sleep-inducing Self-care - Brands are designing self-care routines that are centered around promoting sleep and relaxation.
Industry Implications
1. Beauty & Personal Care - Brands are developing skincare products that offer a holistic approach to self-care, going beyond effectiveness and providing a unique experience and ritual.
2. Wellness - Skincare products are being infused with plant-based ingredients and mindfulness practices to offer consumers a complete self-care experience that promotes wellness.
3. Gift & Subscription Boxes - Brands are offering curated self-care bundles that combine replenishing skincare, nutrition, and mindfulness practices to nourish all aspects of the self.
