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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,393 more

Skincare Ritual

Skincare brands lean into the "ritual" aspect of taking care of one's skin

Trend - Now that skincare is viewed by many as a crucial daily self-care ritual, brands in this space are leaning into the ritualistic aspects of applying skincare by offering more "mindful" products that are accompanied by practices like guided breathing techniques.

Insight - When it comes to cosmetics, consumers are prioritizing product experience as much as they are products' actual effectiveness. The enjoyment people get out of applying skincare and cosmetic items is elevated by brands that create distinct formulas and application experiences.
Workshop Question - How is your brand prioritizing product experience as much as function?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
34,067 Total Clicks
Date Range:
Nov 20 — Mar 21
Trending:
Just New and Warm
Consumer Insight Topics:

Featured Examples

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