Skincare brands lean into the "ritual" aspect of taking care of one's skin
Trend - Now that skincare is viewed by many as a crucial daily self-care ritual, brands in this space are leaning into the ritualistic aspects of applying skincare by offering more "mindful" products that are accompanied by practices like guided breathing techniques.
Insight - When it comes to cosmetics, consumers are prioritizing product experience as much as they are products' actual effectiveness. The enjoyment people get out of applying skincare and cosmetic items is elevated by brands that create distinct formulas and application experiences.
Insight - When it comes to cosmetics, consumers are prioritizing product experience as much as they are products' actual effectiveness. The enjoyment people get out of applying skincare and cosmetic items is elevated by brands that create distinct formulas and application experiences.
Workshop Question - How is your brand prioritizing product experience as much as function?
