Category
Fashion
Scaled Restraint
Trend cluster
Category
Y2K
Beauty
Cosmetic brands are launching makeup collections inspired by the early 2000s.
4.5
Trend score
Trend
What is the Y2K Beauty trend?
Y2K Beauty: Cosmetic brands are launching makeup collections that pay homage to the early 2000s. While well-established brands are reviving classic products from the era, newer startups are finding collaboration partners to evoke the feeling of the time period.
Insight
The consumer insight behind the Y2K Beauty trend
Fashion cycles and aesthetic trends often take inspiration from looks that were popular 20-30 years ago. To make them more appealing to the contemporary consumer, mainly the Gen Z demographic, brands are updating past these looks with modern changes. This aesthetic is then popularized through social media, via influencers and celebrities, creating a new era that people want to emulate.
Trend themes
Themes within the Y2K Beauty trend
Three behaviours holding the trend together01
Nostalgia-Inspired Makeup Collections
Brands and startups are reviving past beauty looks and aesthetics through collaboration partnerships and product relaunches.
02
Y2K-Influenced Color Cosmetics
Color cosmetics are relaying on the nostalgia of Gen Z and Millennials with high-shine lip glosses, glittery shadows, pastel-colored shades, and holographic and metallic finishes.
03
Customizable and Non-Toxic Beauty Products
Beauty brands are exploring customizable lip gloss formulas and non-toxic ingredients to offer consumers more personalized and ethical choices.
Industry implications
What the Y2K Beauty trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Beauty brands are reviving past beauty trends and aesthetics, such as Y2K, to create new beauty products that appeal to the contemporary consumer.
For
Entertainment Industry
Companies create makeup collections inspired by popular TV shows in the early 2000s to attract Gen Z fans.
For
Retail Industry
Retailers offer nostalgic makeup collections exclusively in-store or through their e-commerce website to capture the attention of fans looking for the latest beauty trends.
Workshop question
How can your brand add elements of nostalgia into your products or marketing?
Trend signals
Trend signals for Y2K Beauty
Trend score 4.5 out of 10, from popularity 63%, activity 62%, freshness 11%.
Popularity63%
Activity62%
Freshness11%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Y2K Beauty trend
9 featured examples from Dec 10, 2020 to Mar 28, 2022CategoryFashion
Emo Band-inspired Makeup Palettes
This Gothic Makeup Collection is Inspired by My Chemical Romance
Cosmetic companies can innovate by creating makeup collections inspired by niche cultures and music artists, expanding the diversity and inclusivity of the industry.
CategoryPop Culture
2000s-Inspired Cosmetic Lines
Iggy Azalea Launches Her Debut Cosmetic Line Called Totally Plastic
The beauty and cosmetics industry can take advantage of the 2000s nostalgia trend and create new lines or reintroduce old ones.
CategoryFashion
Y2K Makeup Collections
The ColourPop Y2K 4Ever Full Collection Revisits 2000s Styles
The beauty industry can leverage the Y2K nostalgia trend to create products that evoke the playfulness and vibrancy of the 2000s.
CategoryFashion
Y2K-Inspired Nail Polishes
Gelcare's Y2K Polish Was Inspired by Nostalgia
The beauty and personal care industry can capitalize on the trend of Y2K-inspired nail polishes and non-toxic nail polishes by innovating product offerings and marketing strategie…
CategoryFashion
2000s-Themed Makeup Collections
A ColourPop x 'Lizzie McGuire' Makeup Collection is Set to Launch
The launch of a limited edition ColourPop x Lizzie McGuire makeup collection presents an opportunity for growth and innovation within the beauty/skincare industry.
CategoryFashion
Y2K-Informed Non-Toxic Makeup
Make It Real Launched Customizable Lip Gloss Formulas
Make It Real’s Color Fusion Swirling Lip Gloss Maker could be used as a blueprint for cosmetics companies looking to develop customizable and non-toxic makeup offerings for their…
CategoryFashion
Limited-Edition Y2K Makeup
Lottie London and Warner Brothers Unveiled the Gossip Girl Collection
The beauty and cosmetics industry can explore creating limited edition makeup collections inspired by popular TV shows, movies or cultural movements to tap into nostalgia marketin…
CategoryFashion
Y2K Cosmetic Relaunches
Lancôme is Relaunching Its Iconic Juicy Tubes Original Lip Gloss
The beauty industry can take advantage of the Y2K trend by reintroducing popular products from the early 2000s and using nostalgia to market to younger consumers.
CategoryFashion
Y2K Doll Makeup Palettes
Makeup Revolution x Bratz Helps Fans Recreate Iconic Styles
A growing industry that can tap into trends like nostalgia and inclusivity to cater to a wider audience.
