Popstar Iggy Azalea ventures into the cosmetic world with the launch of her new line Totally Plastic. The line pays homage to the aesthetics of the 2000s, with nostalgia-evoking glittery, frosted, and lip-smacking products.
Totally Plastic features 13 unique products - from eyeshadow palettes, face palettes, glosses, brushes, a beauty sponge, false eyelashes, and travel accessories. Products in the line range from USD $7-29 and are made with quality ingredients. The products' packaging is pink, playful, and features the pop star's face.
The popstar has partnered with BH Cosmetics to ensure her line is cruelty-free, vegan, clean, and sustainable. The line will launch on August 29 and is available on BH Cosmetics's website and ULTA beauty.
Image Credit: Totally Plastic
Key Themes Behind This Trend
- 2000s-inspired Cosmetic Lines
- The rise of 2000s nostalgia can be an opportunity for cosmetic companies to introduce similar products to capitalize on the trend.
- Cruelty-free and Vegan Beauty Products
- More and more consumers are looking for beauty products that are cruelty-free and vegan, so the creation of new lines that cater to this demand can be profitable.
- Collaboration Between Popstars and Beauty Brands
- The collaboration between Iggy Azalea and BH Cosmetics can inspire other popstars to venture into the beauty industry and partner with established brands for a successful launch.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry can take advantage of the 2000s nostalgia trend and create new lines or reintroduce old ones.
- Fashion and Apparel
- The 2000s nostalgia trend can also impact the fashion and apparel industry, as seen with the resurgence of low-rise jeans and other early 2000s styles.
- Celebrity Endorsements
- The partnership between Iggy Azalea and BH Cosmetics shows the potential for other celebrity endorsements in the beauty industry and how they can add value to a brand's reputation and sales.
