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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,381 more

In-Game Inclusion

In-game features, storylines and campaigns prioritize inclusive representation

Trend - In-game functions, stories and marketing campaigns are prioritizing inclusion for a range of demographics. Everything from real-time language translators to history based, anti-racist storylines are giving the industry some much-needed inclusion and representation.

Insight - A range of industries have been put under the microscope by consumers, particularly in North America, who increasingly expect that brands offer accurate and adequate representation for them. The diversity of North America is often not well-represented, but underserved demographics are increasingly being heard in their calls for inclusion.
Workshop Question - How is your brand prioritizing accurate representation and inclusion?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
2 Featured, 18 Examples:
13,332 Total Clicks
Date Range:
Aug 20 — Mar 21
Trending:
Just New and Warm
Consumer Insight Topics:

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