In-game features, storylines and campaigns prioritize inclusive representation
Trend - In-game functions, stories and marketing campaigns are prioritizing inclusion for a range of demographics. Everything from real-time language translators to history based, anti-racist storylines are giving the industry some much-needed inclusion and representation.
Insight - A range of industries have been put under the microscope by consumers, particularly in North America, who increasingly expect that brands offer accurate and adequate representation for them. The diversity of North America is often not well-represented, but underserved demographics are increasingly being heard in their calls for inclusion.
Insight - A range of industries have been put under the microscope by consumers, particularly in North America, who increasingly expect that brands offer accurate and adequate representation for them. The diversity of North America is often not well-represented, but underserved demographics are increasingly being heard in their calls for inclusion.
Workshop Question - How is your brand prioritizing accurate representation and inclusion?
Trend Themes
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Inclusive Representation in Gaming — Real-time language translators and history-based, anti-racist storylines are becoming more popular in video games, providing opportunities for inclusive representation.
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AI in Gaming Industry — Live in-game AI translators and AI technology trained on gaming jargon are being used to improve communication among gamers from different countries.
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Informative and Educational Video Games — Historically accurate games like Mafia III are addressing important social issues and promoting empathy in gamers, spurring important dialogue.
Industry Implications
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Video Game Industry — The video game industry is being called upon to address issues of inclusion, representation, and social justice to meet changing audience expectations.
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Language Translation Industry — The language translation industry is developing AI solutions for real-time in-game translation that can be applied to other industries requiring cross-language communication.
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Education Industry — The education industry can leverage informative video games to engage students and promote empathy and dialogue about important social issues.
4 Featured, 28 Examples:
46,420 Total Clicks
Date Range:
Aug 20 — Mar 21
Trending:
Average
Consumer Insight Topics:
