Copper-infused textiles are used as a basis for clothing for virus protection
Trend - Copper is known to have antibacterial and antiviral properties, and brands are infusing it with outerwear in order to make consumers feel more hygienic as they go about their days. Copper-infused textiles can be seen in everything from jackets to face masks.
Insight - The length of time the world has been dealing with the COVID-19 pandemic has resulted in some permanent shifts in the psyche of many consumers. Things like hygiene-related precautions will likely remain important parts of many people's routines even post-pandemic, and brands are being accommodating to that fact.
Insight - The length of time the world has been dealing with the COVID-19 pandemic has resulted in some permanent shifts in the psyche of many consumers. Things like hygiene-related precautions will likely remain important parts of many people's routines even post-pandemic, and brands are being accommodating to that fact.
Workshop Question - How is your brand adapting to long-term shifts spurred on by the pandemic?
