Copper-infused textiles are used as a basis for clothing for virus protection
Trend - Copper is known to have antibacterial and antiviral properties, and brands are infusing it with outerwear in order to make consumers feel more hygienic as they go about their days. Copper-infused textiles can be seen in everything from jackets to face masks.
Insight - The length of time the world has been dealing with the COVID-19 pandemic has resulted in some permanent shifts in the psyche of many consumers. Things like hygiene-related precautions will likely remain important parts of many people's routines even post-pandemic, and brands are being accommodating to that fact.
Insight - The length of time the world has been dealing with the COVID-19 pandemic has resulted in some permanent shifts in the psyche of many consumers. Things like hygiene-related precautions will likely remain important parts of many people's routines even post-pandemic, and brands are being accommodating to that fact.
Workshop Question - How is your brand adapting to long-term shifts spurred on by the pandemic?
Trend Themes
1. Antimicrobial Copper-infused Products - Brands are infusing copper in their products to provide antibacterial and antiviral properties to protect consumers against pathogens and boost their confidence and wellness.
2. Hygiene-related Precautions - The COVID-19 pandemic has highlighted the importance of hygiene-related precautions, which will likely remain an integral part of many people's routines and consciousness.
3. Performance Fabrics and Textiles - Consumers demand high-performance fabrics and textiles that effectively address their needs, whether it is for comfort, durability, or functionality.
Industry Implications
1. Apparel Manufacturing - Apparel manufacturers can explore new opportunities in developing copper-infused clothing and protective gear to cater to the heightened demand for antimicrobial products.
2. Health and Wellness - The health and wellness sector can leverage the properties of copper-infused products to promote products that enhance hygiene, safety, and wellness for consumers.
3. Sports and Outdoor Recreation - Sports and outdoor recreation companies can develop copper-infused performance gear that provides comfort, durability, and protection for consumers who engage in physical activities.
