Category
Lifestyle
Assisted Choices
Trend cluster
Category
Copper-Infused
Copper-infused textiles are used as a basis for clothing for virus protection.
5.2
Trend score
Trend
What is the Copper-Infused trend?
Copper-Infused: Copper is known to have antibacterial and antiviral properties, and brands are infusing it with outerwear in order to make consumers feel more hygienic as they go about their days. Copper-infused textiles can be seen in everything from jackets to face masks.
Insight
The consumer insight behind the Copper-Infused trend
The length of time the world has been dealing with the COVID-19 pandemic has resulted in some permanent shifts in the psyche of many consumers. Things like hygiene-related precautions will likely remain important parts of many people's routines even post-pandemic, and brands are being accommodating to that fact.
Trend themes
Themes within the Copper-Infused trend
Three behaviours holding the trend together01
Antimicrobial Copper-infused Products
Brands are infusing copper in their products to provide antibacterial and antiviral properties to protect consumers against pathogens and boost their confidence and wellness.
02
Hygiene-related Precautions
The COVID-19 pandemic has highlighted the importance of hygiene-related precautions, which will likely remain an integral part of many people's routines and consciousness.
03
Performance Fabrics and Textiles
Consumers demand high-performance fabrics and textiles that effectively address their needs, whether it is for comfort, durability, or functionality.
Industry implications
What the Copper-Infused trend means for industry
Where the trend changes the playbookFor
Apparel Manufacturing
Apparel manufacturers can explore new opportunities in developing copper-infused clothing and protective gear to cater to the heightened demand for antimicrobial products.
For
Health and Wellness
The health and wellness sector can leverage the properties of copper-infused products to promote products that enhance hygiene, safety, and wellness for consumers.
For
Sports and Outdoor Recreation
Sports and outdoor recreation companies can develop copper-infused performance gear that provides comfort, durability, and protection for consumers who engage in physical activities.
Workshop question
How is your brand adapting to long-term shifts spurred on by the pandemic?
Trend signals
Trend signals for Copper-Infused
Trend score 5.2 out of 10, from popularity 71%, activity 74%, freshness 11%.
Popularity71%
Activity74%
Freshness11%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Copper-Infused trend
8 featured examples from May 16, 2020 to Dec 24, 2021CategoryLifestyle
Antimicrobial Copper-Infused Face Masks
The GRID Copper.Ion Mask is Suitable for Everyday Use
In the healthcare industry, antimicrobial face masks provide an additional layer of protection for medical professionals and patients.
CategoryFashion
Bacteria-Fighting Jackets
The Vollebak 'Full Metal Jacket' is Made Using 65% Copper Thread
The fashion industry can explore incorporating antimicrobial properties into their clothing lines, offering hygienic options to consumers.
CategoryLifestyle
Plush Self-Sterilizing Towels
The Alta Towel Eliminates Bacteria, Mold and Musty Odors
Opportunity for companies in the home products industry to develop and market more hygienic and self-sterilizing versions of common household items such as towels and bedding.
CategoryLifestyle
Antibacterial Copper-Infused Face Masks
The 'CSC01 COPPER SHIELD' Face Mask Kills Germs on Contact
Disruptive innovation opportunity: Integrate antimicrobial technology into healthcare equipment and supplies to prevent the spread of infections in hospitals and clinical settings.
CategoryFashion
Antimicrobial Copper-Infused Base Layers
The Vollebak Copper Baselayer is Thermoregulating
The Vollebak Copper Baselayer is targeted towards athletes and adventurers, but other athletic apparel brands can also explore the use of copper-infused fabrics and thermoregulati…
CategoryLifestyle
Copper-Infused Face Masks
The AEBL Epion Face Mask Protects Against Viruses and Germs
The healthcare industry can explore the use of copper-infused materials in various medical equipment and devices that come in contact with viruses and germs.
CategoryLifestyle
Copper-Infused Dog Blankets
CopperPet's Soft Blankets for Pets are Water-Resistant & Odor-Fighting
Companies in the pet care industry can innovate by incorporating copper-infused products in their range so that pet owners can keep their pets healthy and happy.
CategoryFashion
Copper-Infused Jackets
VForce Collection's Copper Jackets Ease the Stress of Being Outside
The fashion industry can leverage copper-infused materials to add protection to their products and create a new category of antiviral fashion.
