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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,356 more

Destigmatized Incontinence

Brands are aiming to destigmatize urinary incontinence

Trend - Brands in the personal hygiene space are honing in on urinary incontinence, and are trying to destigmatize what can be a tender subject for many who experience it. Everything from refined liner designs to discreet absorbent underwear are empowering people to take care of their health without shame.

Insight - Historically, the health of people with vaginas has been compromised with treatments rooted in discrimination, and shame associated with normal bodily functions. Now that consumers are becoming empowered to learn about and prioritize their own specific health needs, they expect that brands are able to meet them halfway with products and services that suit their modern lifestyles.
Workshop Question - How is your brand prioritizing inclusion and destigmatization when it comes to people's health concerns?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 35 Examples:
45,042 Total Clicks
Date Range:
Apr 19 — Mar 21
Trending:
Fresh and Average
Consumer Insight Topics:

Featured Examples

Comfortable Leakproof Underwear
Comfortable Leakproof Underwear
Proof's Leakproof Underwear Can Hold Up to 10 Teaspoons of Liquid
Proof’s leakproof underwear were designed to support the wearer throughout various stages of life, offering something comfortable, discreet and effective. There are numerous reasons one... MORE
Absorbant Disposable Underwear
Absorbant Disposable Underwear
Nexwear's Line of Stylish Undergarments are Disposable
Late last year Nexwear honored November’s Bladder Health Awareness month and announced its new line of disposable incontinence products. Through the design and development process, the... MORE
Contemporary Incontinence Products
Contemporary Incontinence Products
Because Was Designed with Consumer Concerns in Mind
Because is a new adult incontinence brand launched by former Silicon Valley executives Luca Gualco and Alex Suvacioglu.  The pair wanted to tackle the often ignored and stigmatized bladder... MORE
Organic Incontinence Liners
Organic Incontinence Liners
Rael Boasts Millennial-Focused Products for Bladder Leaks
Incontinence liners can come in handy when on-the-go by assuring that consumers feel assured and comfortable if “[they] laugh so hard that [they] pee [themselves]” or if they “feel... MORE
Sustainable Incontinence Kits
Sustainable Incontinence Kits
Attn:Grace Offers Earth-Friendly Solutions for Bladder Weakness
Female-founded start-up Attn:Grace is introducing solutions for female incontinence, which is estimated to impact 19 million women over the age of 18. The newly launched start-up already has a 10,000-... MORE
Millennial-Targeted Incontinence Liners
Millennial-Targeted Incontinence Liners
Cora Helps to Protect Women in Their 30s from Light Leaks
A number of incontinence liners, pads and adult diapers are targeted at mature adults but Cora sets itself apart by offering innovative solutions specifically for young women. As research suggests... MORE

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Related Examples

Nostalgic Ice Cream-Inspired Underwear
Nostalgic Ice Cream-Inspired Underwear
Parade's Ice Cream Pack Has Arrived for Winter
Sophisticated Comfort-Focused Apparel
Sophisticated Comfort-Focused Apparel
Lounge Underwear Recently Unveiled a New "Cozy" Collection
Cozy Fall Intimate Collections
Cozy Fall Intimate Collections
Mary Young Has Released Its FW 2020 Line
Eco Gender-Neutral Underwear
Eco Gender-Neutral Underwear
Kön Makes Inclusive Styles Using Plant-Based Cellulose Fibers
Charitable Technicolor Underwear
Charitable Technicolor Underwear
Parade Launched a New Line to Benefit LGBTQ+ Organizations
Pastel Yellow Intimate Colorways
Pastel Yellow Intimate Colorways
CUUP's Citrine Line is Size Inclusive and Body Positive
play_circle_filled Breakup-Style Menstruation Ads
Breakup-Style Menstruation Ads
Knix Asked Shoppers to "Break Up with Disposables" in New Campaign
Meme Account-Branded Merch
Meme Account-Branded Merch
Uncute's Adorable, Inclusive Products Give Back to Youth in Need
Stylish Leak-Proof Underwear
Stylish Leak-Proof Underwear
Knix's Period Underwear Can Hold Up to 8 Tampons Worth of Liquid
play_circle_filled Non-Invasive Incontinence Devices
Non-Invasive Incontinence Devices
Elitone Stimulates Pelvic Floor Muscles by Doing Kegels for You
High-Performance Incontinence Underwear
High-Performance Incontinence Underwear
Provie Offers Ultra-Absorbent Technology to Combat Leaks
Organic Feminine Incontinence Products
Organic Feminine Incontinence Products
Organyc Debuted the New Cotton Light Incontinence Line
Herbal Bladder Control Supplements
Herbal Bladder Control Supplements
Seipel Health's UROX Helps Reduce Frequency of Urination
Moisture-Wicking Leakproof Underwear
Moisture-Wicking Leakproof Underwear
The Modibodi MO Underwear Prevents Leaks or Discomfort
Masculine Pelvic Floor Trainers
Masculine Pelvic Floor Trainers
The K-fit Kegel Toner for Men Helps with Daily Training
Colour-Changing Functional Kitty Litters
Colour-Changing Functional Kitty Litters
PrettyLitter Monitors the Health of One's Pet Companion
Inflatable Springtime Jackets
Inflatable Springtime Jackets
The Nike ISPA Inflate Jacket Accommodates Changing Temperatures
Internal Bladder Leak Support
Internal Bladder Leak Support
Rinovum's Revive Reusable Bladder Support Controls SUI
Bladder Leakage Active Underwear
Bladder Leakage Active Underwear
Conni's Absorbent Active Underwear is Washable and Reusable
Discreet Bladder-Control Products
Discreet Bladder-Control Products
ALWAYS DISCREET Pads are Designed to Protect With no Bulky Feel
Bladder Leakage Relief Implants
Bladder Leakage Relief Implants
The Axonics Acts as a Pacemaker for the Bladder
Holographic Sports Balls
Holographic Sports Balls
The HoloGear Holographic Glowing Reflective Soccer Ball is Mesmerizing
play_circle_filled Animated Incontinence Ads
Animated Incontinence Ads
Elvie's #FreeFromPee Campaign Shares the Adventures of Bobo & Bladder
Discreet Drink-Chilling Backpacks
Discreet Drink-Chilling Backpacks
The Chill.Systems 'The Chiller's Pack' Stays Cold for 24 Hours
play_circle_filled Comfort-Focused Camera Bags
Comfort-Focused Camera Bags
Alotech's New Camera Bag Was Designed for Wildlife Photographers
play_circle_filled Anti-Theft Backpacks
Anti-Theft Backpacks
The Uinta Daypack 25 Has a 25L Capacity and Reflective Visibility
play_circle_filled Destigmatizing Adult Diapers
Destigmatizing Adult Diapers
NothShore's Diapers for Adults are Brightly Colored & Ultra-Absorbent
Luxury $1,000 Undergarments
Luxury $1,000 Undergarments
The Nice Laundry Cashmere Boxers are Embroidered with Gold
Natural Nanofiber Undergarments
Natural Nanofiber Undergarments
The 'UltraSkin' Underwear Promises Optimal Comfort and Health
Stylish Incontinence Underwear
Stylish Incontinence Underwear
Willow Offers a Stylish and Functional Alternative to Adult Diapers
Pelvic Floor-Strengthening Apps
Pelvic Floor-Strengthening Apps
'Squeezy' Helps Women Fight Urinary Incontinence
Incontinence-Curing Wearables
Incontinence-Curing Wearables
The Triple W 'DFree' Tracks the Bladder Using Ultrasonic Sensors
Mechanized Smart Underwear
Mechanized Smart Underwear
This Smart Underwear from Vanderbilt University Can Prevent Back Injury
Pelvic-Strengthening Gadgets
Pelvic-Strengthening Gadgets
This Kegel Exerciser Helps Strengthen Women's Pelvic Muscles
Bladder-Monitoring Devices
Bladder-Monitoring Devices
'Brightly' is a Wearable Device for Those Suffering from Incontinence