Skin-Caring Incontinence Pads

TENA's Sensitive CarePads Feature a SkinComfort Formula

About 77% of women with bladder weakness report experiencing irritation and discomfort when wearing incontinence protection products and TENA's Sensitive CarePads were created to support intimate skin health. These are the first-ever bladder weakness pads enriched with TENA's new SkinComfort Formula and they have feature materials that are soft, skin-friendly and breathable to better protect intimate skin and provide lasting comfort.

Millions of women are supported by products by TENA and these new pads deliver the same level of triple protection against leaks, odors and moisture. Dermatologically approved by the Skin Health Alliance, the TENA Sensitive Care Pads incorporate features like plush side barriers, a Duolock core and a secure fit so that women can go about their day without worry, irritation or discomfort.

Skincomfort Formula
Incorporating TENA's new SkinComfort Formula into incontinence pads to enhance intimate skin health.
Soft, Skin-friendly, and Breathable Materials
Utilizing soft, skin-friendly, and breathable materials in incontinence pads for better protection and lasting comfort.
Triple Protection
Offering incontinence pads with triple protection against leaks, odors, and moisture.

Sectors Adopting This

Women's Health
Opportunities for developing innovative products that address women's intimate health needs, such as incontinence pads with skin-enhancing formulas.
Personal Care
Disruptive innovation opportunities in the personal care industry by introducing incontinence pads with soft, skin-friendly, and breathable materials.
Hygiene Products
Developing hygienic products that offer triple protection against leaks, odors, and moisture, catering to consumer demands for enhanced comfort and convenience.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 34%
Freshness 18%