The MaxSorb+ Zone bladder control pads are all-in-one solutions for skin health support and rapid absorption since pads that use First Quality's MaxSorb+ Zone absorb up to 50% faster than the previous Prevail product. This solution is now available for women in the form of the Prevail Plus Ultimate Long Daily Pads.
Susan O'Connell, head of Research and Development at First Quality, says "Age is a known risk factor for incontinence, and the population of people over 65 continues to grow. We're focused on developing products that maximize dryness because this is critical to help support skin health." MaxSorb+ Zone is being introduced with its own brand of adult incontinence products before the innovation is introduced to a broader audience.
Why This Trend Is Growing
- Rapid Absorption Incontinence Pads
- MaxSorb+ Zone technology enables faster absorption resulting in better skin health support, creating an opportunity for innovators to create more efficient and effective incontinence solutions.
- Maxsorb+ Zone Innovation
- The MaxSorb+ Zone technology is a disruptive innovation that provides a competitive edge to businesses in the incontinence market.
- Aging Population & Incontinence
- The growing population of elderly individuals with incontinence creates an opportunity for businesses to develop and market more specialized and innovative products/technologies catering to this demographic.
Industries Being Reshaped
- Incontinence Products
- The introduction of MaxSorb+ Zone technology in incontinence products creates an opportunity for companies to innovate and differentiate themselves in the market by providing more effective and skin-friendly products.
- Elder Care
- The aging population and potential increase in the number of people with incontinence creates a need for innovative and specialized eldercare products and services that cater to their unique needs.
- Health and Personal Care Industry
- The introduction of MaxSorb+ Zone technology sets a precedent for creating more effective and efficient products in the larger health and personal care industry, resulting in new market opportunities.
