Category
Lifestyle
Assisted Choices
Trend cluster
Category
Weighted
Hoops
Brands are launching weighted hula hoops to assist with at-home fitness.
4.2
Trend score
Trend
What is the Weighted Hoops trend?
Weighted Hoops: Weighted exercise hoops have become extremely popular as the fitness industry sees a surge of at-home fitness. As a result, brands are launching weighted hoops that target the core and increase consumers' workout efficiency.
Insight
The consumer insight behind the Weighted Hoops trend
Social media has become pivotal in establishing pop culture trends amongMillennial and Gen Z consumers. These platforms influence lifestyle habits, causing certain products to soar in popularity thanks to content creators showcasing how they can meet the needs of consumers. Moreover, since a large share of purchases are made online in the wake of the global pandemic and subsequent lockdown, consumers are more likely to purchase products that they can see being "tested" or "reviewed" by their peers. Thus, individuals are more willing to purchase products and services based on social media referrals.
Trend themes
Themes within the Weighted Hoops trend
Three behaviours holding the trend together01
Social Media Influenced Fitness Trends
Social media has become pivotal in establishing pop culture trends among Millennial and Gen Z consumers, influencing the rise in popularity of products like weighted hula hoops that meet the needs of consumers looking for at-home fitness solutions.
02
Gamified At-Home Fitness Equipment
Living's Smart Detachable Hoola Hoop with Bluetooth showcases the potential for gamifying at-home fitness equipment to increase workout efficiency while entertaining users, offering opportunities to create similar products.
03
Portable Weighted Exercise Equipment
Brands like Sivan Health and Fitness offer portable and easy-to-assemble weighted hula hoops, offering business opportunities for creating other types of portable fitness equipment that cater to consumers looking for workout solutions they can use at home or while traveling.
Industry implications
What the Weighted Hoops trend means for industry
Where the trend changes the playbookFor
Fitness Equipment
Brands in the fitness equipment industry can leverage the growing popularity of at-home fitness trends and create products like weighted hula hoops that cater to people looking for convenient and effective workout solutions.
For
E-commerce
E-commerce has seen a surge in online purchases due to the global pandemic and consumers are more likely to purchase products like weighted hula hoops based on social media referrals. E-commerce businesses can leverage this trend by offering targeted marketing campaigns for fitness products that fit into a customer’s workout routine.
For
Entertainment
Gamified fitness equipment such as the Living's Smart Detachable Hoola Hoop with Bluetooth implies the potential for products that entertain as well provide a workout. Entrepreneurs in the entertainment industry can look into creating products in response to the rising trend of fitness products that cater to those who want to exercise in a fun way.
Workshop question
How can your brand support at-home health for your consumers?
Trend signals
Trend signals for Weighted Hoops
Trend score 4.2 out of 10, from popularity 53%, activity 63%, freshness 10%.
Popularity53%
Activity63%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Weighted Hoops trend
4 featured examples from Mar 11 to Mar 18, 2021CategoryLifestyle
Gamified Smart Weighted Hoops
This Weighted Hoola Hoop Will Increases Your Workout Efficiency
The Living Smart Detachable Hoola Hoop with Bluetooth showcases the opportunities within the fitness equipment industry to develop innovative and gamified designs that can increas…
CategoryLifestyle
Smart Adjustable Weighted Hoops
This Weighted Hula Hoop from Kupet is Perfect for At-Home Fitness
Innovation in exercise equipment has the potential to disrupt the fitness industry and lead to significant consumer demand.
CategoryLifestyle
Weighted Exercise Hula Hoops
This Weighted Hoop Boast a Smooth Exterior Covered with Foam
Fitness equipment manufacturers can tap into the demand for at-home workout gear and incorporate technology in their designs, like built-in digital displays that offer tracking fe…
CategoryLifestyle
Optimal Weighted Hoops
The Spinsterz Offers the Ultimate Beginner Hoop for Novices
The closure of fitness centers has spurred the demand for at-home exercise equipment, presenting growth opportunities for fitness equipment manufacturing companies that can provid…
