Medical testing devices are updated with sustainability in mind
Trend - Brands are emphasizing a more eco-conscious approach to manufacturing in healthcare and, in doing so, are pioneering a number of consumer-facing sustainable and biodegradable medical testing devices. This does not only include specialized tests but also general testing equipment.
Insight - Global awareness about the dangers and effects of climate change has caused contemporary consumers to set high sustainability expectations for brands. Living an eco-conscious lifestyle allows individuals to gain peace of mind because they are preserving the planet for their offspring and future generations. While these demands have been predominantly directed at retail, fashion, packaging, and travel companies, many, who are driven by ambition, are redirecting to focus on other industries that have been "overlooked."
Insight - Global awareness about the dangers and effects of climate change has caused contemporary consumers to set high sustainability expectations for brands. Living an eco-conscious lifestyle allows individuals to gain peace of mind because they are preserving the planet for their offspring and future generations. While these demands have been predominantly directed at retail, fashion, packaging, and travel companies, many, who are driven by ambition, are redirecting to focus on other industries that have been "overlooked."
Workshop Question - How can your brand help create a more sustainable healthcare experience?
Trend Themes
1. Eco-conscious Manufacturing in Healthcare - Brands are emphasizing a more eco-conscious approach to manufacturing in healthcare and creating sustainable and biodegradable medical testing devices.
2. Biodegradable and Sustainable Test Kits - The development of biodegradable and sustainable test kits is being seen as a response to the need for more sustainable design in medical testing devices.
3. Reusable and Convenient Testing Products - Startups are developing reusable and convenient testing products for ovulation and pregnancy tracking, with packaging that is eco-friendly and convenient for users.
Industry Implications
1. Healthcare Manufacturing - Manufacturers and suppliers can invest in more sustainable methods of production in healthcare to create eco-conscious products for consumers.
2. Biodegradable Materials Development - Innovators in materials development can explore the potential of biodegradable materials to replace traditional plastic testing kits in healthcare and other industries.
3. Direct-to-consumer Health - Direct-to-consumer health startups can disrupt the industry by creating reusable and convenient testing products for ovulation and pregnancy tracking that are eco-friendly and affordable.
