Category
Fashion
Scaled Restraint
Trend cluster
Category
Peptide
Makeup
Peptides are added to makeup products to enhance their benefits.
2.5
Trend score
Trend
What is the Peptide Makeup trend?
Peptide Makeup: Peptides have become popular ingredients in skincare as they're known for their skin barrier-strengthening and firming properties. Now, peptides are being included in makeup products as a way to enhance their benefits, and can be found in everything from foundations to pressed powders.
Insight
The consumer insight behind the Peptide Makeup trend
As skincare remains highly popular among consumers, the makeup industry has been taking cues in order to appeal to the consumers who prioritize the health of their skin. These consumers look for makeup products that merge with known skincare ingredients so they receive multiple benefits from one product.
Trend themes
Themes within the Peptide Makeup trend
Three behaviours holding the trend together01
Skincare-Makeup Combo
Makeup companies are incorporating skincare ingredients into their products to appeal to consumers who prioritize the health of their skin.
02
Lash Boosting Mascara
Cosmetic brands are creating innovative mascara formulas that use ingredients like biotin peptide to promote lash growth.
03
Multitasking Cosmetics
Consumers are looking for lightweight, multitasking cosmetics that offer multiple benefits, such as SPF protection and corrective skincare.
Industry implications
What the Peptide Makeup trend means for industry
Where the trend changes the playbookFor
Cosmetics
Makeup companies can continue to innovate their products to incorporate skincare benefits and more natural, clean ingredients.
For
Skincare
Skincare brands can explore the possibility of expanding into the makeup market to offer skincare-makeup combination products.
For
Beauty Retail
Beauty retailers can create specialized sections for customers seeking clean beauty products or multitasking products that offer multiple benefits.
Workshop question
How could your brand take cues from adjacent industries?
Trend signals
Trend signals for Peptide Makeup
Trend score 2.5 out of 10, from popularity 40%, activity 26%, freshness 10%.
Popularity40%
Activity26%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Peptide Makeup trend
4 featured examples from Jan 8, 2019 to Jan 8, 2021CategoryMarketing
Luxurious Lash-Boosting Mascaras
The Marc Jacobs Beauty At Lash’d Mascara Offers Extra Definition
Disruptive innovation opportunity: Introduce new mascara formulations and application techniques to enhance eyelash appearance.
CategoryFashion
Skin-Balancing Pressed Powders
The Clay-Based Tarte Shape Tape Pressed Powder Helps Mattify Skin
Opportunities for the cosmetics industry to embrace vegan and natural ingredients
CategoryFashion
Full-Coverage CC Creams
e.l.f. Cosmetics' Camo CC Cream is a Color Corrector with SPF Protection
As consumers seek multi-use, skincare-infused cosmetics, there are opportunities for cosmetic brands to create innovative products that combine several benefits in one.
CategoryFashion
Clean Beauty Foundation Additions
Kosas Cosmetics Adds 12 New Shades to Its Revealer Concealer
As the clean beauty movement grows, there is a significant opportunity for innovation in the beauty and personal care industry, allowing companies to capture and cater to consumer…
