Peptides are added to makeup products to enhance their benefits
Trend - Peptides have become popular ingredients in skincare as they're known for their skin barrier-strengthening and firming properties. Now, peptides are being included in makeup products as a way to enhance their benefits, and can be found in everything from foundations to pressed powders.
Insight - As skincare remains highly popular among consumers, the makeup industry has been taking cues in order to appeal to the consumers who prioritize the health of their skin. These consumers look for makeup products that merge with known skincare ingredients so they receive multiple benefits from one product.
Insight - As skincare remains highly popular among consumers, the makeup industry has been taking cues in order to appeal to the consumers who prioritize the health of their skin. These consumers look for makeup products that merge with known skincare ingredients so they receive multiple benefits from one product.
Workshop Question - How could your brand take cues from adjacent industries?
Trend Themes
1. Skincare-makeup Combo - Makeup companies are incorporating skincare ingredients into their products to appeal to consumers who prioritize the health of their skin.
2. Lash Boosting Mascara - Cosmetic brands are creating innovative mascara formulas that use ingredients like biotin peptide to promote lash growth.
3. Multitasking Cosmetics - Consumers are looking for lightweight, multitasking cosmetics that offer multiple benefits, such as SPF protection and corrective skincare.
Industry Implications
1. Cosmetics - Makeup companies can continue to innovate their products to incorporate skincare benefits and more natural, clean ingredients.
2. Skincare - Skincare brands can explore the possibility of expanding into the makeup market to offer skincare-makeup combination products.
3. Beauty Retail - Beauty retailers can create specialized sections for customers seeking clean beauty products or multitasking products that offer multiple benefits.
