Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Meal
Brands are launching vegan meal replacement beverages to accommodate consumer demand.
2.9
Trend score
Trend
What is the Vegan Meal trend?
Vegan Meal: Brands are launching vegan meal replacement beverages to accommodate the growing consumer demand for convenient, plant-based offerings. Moreover, these beverages do not require refrigeration to stay fresh, thus making them portable and easy to store.
Insight
The consumer insight behind the Vegan Meal trend
As information spreads on the health, ethical, and environmental benefits of following a plant-based diet, many consumers are reducing their consumption of animal-based food or following a vegan lifestyle. As a result, these individuals are seeking plant-based alternatives across various categories, including the health and wellness industry. Since products with the label "plant-based" are generally viewed as being a "cleaner" and "healthier" option, they appeal to health-focused individuals.
Trend themes
Themes within the Vegan Meal trend
Three behaviours holding the trend together01
Plant-Based Meal Replacements
As consumers seek plant-based alternatives, brands are launching vegan meal replacement beverages that are portable and easy to store, appealing to health-focused individuals.
02
Nutrient-Dense Meal Replacements
Brands are creating nutrient-dense meal replacement drinks that include protein, vitamins, and minerals, to help supplement daily diets and nutritional needs, creating an opportunity for the health and wellness industry.
03
Clean-Label Meal Replacements
Brands are launching clean-label meal replacement shakes that eliminate ingredients like sugar and gluten, while also being natural, non-GMO and kosher, providing innovative options for the B2B nutraceutical and functional food industries.
Industry implications
What the Vegan Meal trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
With the growing demand for clean, plant-based options, the health and wellness industry can develop innovative offerings that not only appeal to health-focused individuals but fulfill the nutritional needs of consumers.
For
Functional Food Industries
Clean-label meal replacements can pave the way for functional food industries to create innovative, nutrient-dense products that appeal to an audience seeking healthy, plant-based, and convenient options.
For
Packed Food and Beverage Industry
The increasing demand for plant-based meal replacement beverages that are portable and easy to store creates opportunities for the packed food and beverage industry to create innovative and sustainable offerings that cater to health-conscious and busy individuals.
Workshop question
How is your brand trying to appeal to more demographics?
Trend signals
Trend signals for Vegan Meal
Trend score 2.9 out of 10, from popularity 32%, activity 38%, freshness 15%.
Popularity32%
Activity38%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Meal trend
6 featured examples from Mar 5, 2021 to May 3, 2023CategoryLifestyle
Meal Replacements Drinks
OWYN Offers Plant-Based Protein Shakes with Superior Health Benefits
The food and beverage industry can explore the development of more plant-based meal replacement and high-protein options to cater to different dietary needs.
CategoryLifestyle
Black Latte Drink Mixes
This Plant-Based Beverage Helps Increase Your Metabolic Rate
The black latte drink mix highlights a growing market for healthy food and beverage products.
CategoryLifestyle
Vegan Nutritional Shakes
This Plant-Based Meal Replacement Boasts Protein, Vitamins, and Minerals
The health food industry has an opportunity to offer plant-based meal replacement options along with added vitamins and minerals to target the vegan, gluten-free, dairy-free and n…
CategoryLifestyle
Vegan Meal Replacement Beverages
orro. Makes Protein-Rich, Plant-Based Mini Meals
orro.'s vegan meal replacement beverages are disrupting the food and beverage industry by offering a healthier, plant-based, and convenient alternative to traditional meals.
CategoryLifestyle
Plant-Powered Meal Replacements
O'go Targets Diet-Restricted, Health-Conscious Consumers
The wellness industry can capitalize on the trend of plant-based meal replacements that support weight management, promoting holistic health through nutrient-dense, real food ingr…
CategoryLifestyle
Plant-Based Meal Replacements
Levana Nourishments Debuts Three Flavors for Meal Replacement Shakes
Startup companies can offer plant-based meal replacement shakes that are convenient, healthy, and cater to special dietary needs.
