Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pre-Portioned
Food
Pre-portioned foods for infants make food prep easier for caregivers.
4.5
Trend score
Trend
What is the Pre-Portioned Food trend?
Pre-Portioned Food: Brands are aiming to ease the process of giving food to babies by offering pre-portioned products, or machines that easily portion formula for users. These items make food prep simpler for busy parents and caregivers.
Insight
The consumer insight behind the Pre-Portioned Food trend
For parents and caregivers, convenience and quality are both crucial in the process of raising children. While consumers require high quality products, foods and services to help their children, convenience is just as important for those who are busy juggling childcare, home care and work outside the home. Brands that are able to merge the two are highly appealing for those looking for simple but effective solutions in the process of childcare.
Trend themes
Themes within the Pre-Portioned Food trend
Three behaviours holding the trend together01
Pre-Portioned Food
Brands are offering pre-portioned baby food and formula machines to make food prep simpler for busy parents and caregivers.
02
Smart Formula Machines
Formula machines inspired by premium coffee makers are creating a new market for parents who want to elevate the way they make baby formulas.
03
Flash-Frozen Baby Meals
Brands are filling a gap in the market for versatile and flash-frozen baby meals that can be served in several ways.
Industry implications
What the Pre-Portioned Food trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
There is growth potential for brands that innovate and develop premium and convenient packaged baby food products.
For
Smart Home Appliances Industry
The smart formula machines are tapping into the growing trend of connected and customizable home appliances.
For
Organic Frozen Foods Industry
The demand for organic and flash-frozen baby food products is driving growth in the organic frozen food industry.
Workshop question
How is your brand balancing quality and convenience for its customers?
Trend signals
Trend signals for Pre-Portioned Food
Trend score 4.5 out of 10, from popularity 62%, activity 62%, freshness 10%.
Popularity62%
Activity62%
Freshness10%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Pre-Portioned Food trend
5 featured examples from Apr 15, 2017 to Sep 24, 2021CategoryLifestyle
Raw Baby Food Subscriptions
Raised Real Delivers Baby-Friendly Packets of Raw Meat and Veggies
The food subscription industry has an opportunity to tap into the baby food market by offering convenient, pre-portioned meals for infants.
CategoryLife-Stages
Coffee Machine-Inspired Formula Machines
The Baby Barista Makes Children's Formula
Companies specializing in baby products can look into disruptive innovation opportunities in the development of high-end and sophisticated baby formula machines.
CategoryLife-Stages
Portion-Size Formula Dispensers
The babybrezza Formula Pro Advanced Formula Dispenser is Helpful
Automated formula dispensers are disrupting the baby care industry by providing an efficient and convenient way for parents to prepare formula, saving time and reducing stress.
CategoryLife-Stages
Flash-Frozen Baby Meals
FoodieKid's Versatile Simple Starters Can Be Served in Several Ways
Companies in the baby food industry can benefit from exploring flash-freezing as a method of preparation and investing in organic ingredients for added market appeal.
CategoryLife-Stages
Pre-Portioned Child Formulas
Aptamil Formula Now Comes in Pre-Measured Tabs
The launch of pre-measured formula tabs represents a potential innovation opportunity within the baby formula industry, towards the development of more convenient and efficient pr…
