Pre-portioned foods for infants make food prep easier for caregivers
Trend - Brands are aiming to ease the process of giving food to babies by offering pre-portioned products, or machines that easily portion formula for users. These items make food prep simpler for busy parents and caregivers.
Insight - For parents and caregivers, convenience and quality are both crucial in the process of raising children. While consumers require high quality products, foods and services to help their children, convenience is just as important for those who are busy juggling childcare, home care and work outside the home. Brands that are able to merge the two are highly appealing for those looking for simple but effective solutions in the process of childcare.
Insight - For parents and caregivers, convenience and quality are both crucial in the process of raising children. While consumers require high quality products, foods and services to help their children, convenience is just as important for those who are busy juggling childcare, home care and work outside the home. Brands that are able to merge the two are highly appealing for those looking for simple but effective solutions in the process of childcare.
Workshop Question - How is your brand balancing quality and convenience for its customers?
Trend Themes
1. Pre-portioned Food - Brands are offering pre-portioned baby food and formula machines to make food prep simpler for busy parents and caregivers.
2. Smart Formula Machines - Formula machines inspired by premium coffee makers are creating a new market for parents who want to elevate the way they make baby formulas.
3. Flash-frozen Baby Meals - Brands are filling a gap in the market for versatile and flash-frozen baby meals that can be served in several ways.
Industry Implications
1. Food and Beverage Industry - There is growth potential for brands that innovate and develop premium and convenient packaged baby food products.
2. Smart Home Appliances Industry - The smart formula machines are tapping into the growing trend of connected and customizable home appliances.
3. Organic Frozen Foods Industry - The demand for organic and flash-frozen baby food products is driving growth in the organic frozen food industry.
