Pre-portioned foods for infants make food prep easier for caregivers
Trend - Brands are aiming to ease the process of giving food to babies by offering pre-portioned products, or machines that easily portion formula for users. These items make food prep simpler for busy parents and caregivers.
Insight - For parents and caregivers, convenience and quality are both crucial in the process of raising children. While consumers require high quality products, foods and services to help their children, convenience is just as important for those who are busy juggling childcare, home care and work outside the home. Brands that are able to merge the two are highly appealing for those looking for simple but effective solutions in the process of childcare.
Insight - For parents and caregivers, convenience and quality are both crucial in the process of raising children. While consumers require high quality products, foods and services to help their children, convenience is just as important for those who are busy juggling childcare, home care and work outside the home. Brands that are able to merge the two are highly appealing for those looking for simple but effective solutions in the process of childcare.
Workshop Question - How is your brand balancing quality and convenience for its customers?
