Category
Lifestyle
Assisted Choices
Trend cluster
Category
Kid
Flexitarian
Parents are now more likely to introduce their children to flexitarian diets.
3.8
Trend score
Trend
What is the Kid Flexitarian trend?
Kid Flexitarian: Parents of young children are increasingly adopting "flexitarian" diets where children are exposed to both meat and alternative options for more diverse and healthier diet options. This shift comes as consumers are more likely to experiment themselves with diets that offer the best of both worlds.
Insight
The consumer insight behind the Kid Flexitarian trend
Millennials tend to be wellness conscious, and experiment with alternative ingredients for ethical, eco, or health reasons even if they don't stick to specific, regimented diets. These habits have leaked over to how they parent, offering their children more options and making them more aware of the health benefits of what they consume.
Trend themes
Themes within the Kid Flexitarian trend
Three behaviours holding the trend together01
Flexitarian Diets
Parents are adopting flexitarian diets for their children as consumers become more likely to experiment with diets that offer both meat and alternative options.
02
Hybrid Meat Products
Offering a split of 50% premium meat and 50% plant-based ingredients, Maple Leaf 50/50 is a new fusion of meat and plant-based protein that caters to flexitarians.
03
Meatless Nugget Restaurants
The UK's first nuggets-only restaurant, SmugNuggs, showcases Quorn's meatless nuggets and caters to the growing number of flexitarians.
Industry implications
What the Kid Flexitarian trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The flexitarian trend and demand for meat alternatives creates opportunities for manufacturers to develop new products bridging meat and plant-based protein.
For
Children's Health and Nutrition
Parents' adoption of flexitarian diets for their children creates opportunities for food manufacturers to develop healthier meals that provide both meat and alternative options for kids.
For
Sustainability and Carbon Neutrality
Hybrid meat products and carbon neutral branding for food companies pave the way for more sustainable options and innovations for the future of food production and consumption.
Workshop question
How is your brand offering its customers flexibility?
Trend signals
Trend signals for Kid Flexitarian
Trend score 3.8 out of 10, from popularity 57%, activity 46%, freshness 10%.
Popularity57%
Activity46%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Kid Flexitarian trend
7 featured examples from Jun 14, 2019 to Sep 24, 2021CategoryLifestyle
Hybrid Meat Products
Maple Leaf 50/50 is Made of Half Premium Meat, Half Plant-Based Protein
Maple Leaf 50/50 is a disruptive innovation in the food industry that could change the way people consume and think about meat.
CategoryLifestyle
Meatless Nugget Restaurants
SmugNuggs is the First Nuggets-Only Restaurant in the UK
The fast food industry can capitalize on the trend towards meatless and sustainable options as consumers become more health and environmentally conscious.
CategoryLifestyle
Vegetable-Enriched Chicken Nuggets
Perdue's Chicken Plus Nuggets Feature Chickpeas & Cauliflower
Families with busy schedules are turning to frozen food options, particularly ones that offer health benefits and convenience as seen in Perdue's Chicken Plus products.
CategoryMarketing
Satisfying Rice Cake Snacks
The Kallø Cocoa, Date & Vanilla Rice & Corn Cake is Sweetly Finished
By creating more natural and healthier snack options like the Kallø Cocoa, Date & Vanilla rice & corn cake, companies could disrupt the health food industry and appeal to health-c…
CategoryLifestyle
Premium Kids Meals
Arby's New Kids Meal Comes with the Brand's All-New Premium Chicken Nuggets
Fast-food chains and restaurants have opportunities to innovate premium and healthy food and beverage options for their customers.
CategoryMarketing
Plant-Based Meat-Like Tenders
The Incogmeato Chik’n Tenders Come in Two Flavor Options
The Incogmeato Chik’n Tenders are a new product in the growing plant-based food industry, which offers disruptive innovation opportunities for companies looking to appeal to veget…
CategoryLifestyle
Free Vegan Kid Milk
Scottish Nurseries Will Now Offer Free, Fortified Plant-Based Milk to Kids
As the shift towards a plant-based diet continues, companies in the plant-based food industry can develop innovative new products to cater to the growing demand.
