Parents are now more likely to introduce their children to flexitarian diets
Trend - Parents of young children are increasingly adopting "flexitarian" diets where children are exposed to both meat and alternative options for more diverse and healthier diet options. This shift comes as consumers are more likely to experiment themselves with diets that offer the best of both worlds.
Insight - Millennials tend to be wellness conscious, and experiment with alternative ingredients for ethical, eco, or health reasons even if they don't stick to specific, regimented diets. These habits have leaked over to how they parent, offering their children more options and making them more aware of the health benefits of what they consume.
Insight - Millennials tend to be wellness conscious, and experiment with alternative ingredients for ethical, eco, or health reasons even if they don't stick to specific, regimented diets. These habits have leaked over to how they parent, offering their children more options and making them more aware of the health benefits of what they consume.
Workshop Question - How is your brand offering its customers flexibility?
